“Amid a stagnating DIY market, much of the battle will be to take share from competitors, but there are also opportunities to augment the offer in categories with growth potential, and develop ranges beyond conventional DIY goods. It will be retailers with the ability to invest that are likely to fare better: the potential fortunes of those not able to invest are illustrated by the case of Focus DIY: starved ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
The Market: Economic and Demographic Background
The Market: Sector Size and Forecast
The Retailers: Market Shares
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Market: Consumer Spending on DIY Products
The Consumer – Brand Research
The Consumer – Who Does DIY and Where Do Consumers Shop?
The Consumer – Factors Behind Choice of DIY Store
The Consumer – Consumer Attitudes to Buying DIY Online
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
The Retailers: Channels of Distribution
The Retailers: Leading Retailers
The Retailers: Online
The Retailers: Retail Advertising and Promotion
Clas Ohlson
Homebase
Kingfisher Group (UK)
Wickes/Travis Perkins Retail
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Broader Market Environment
Appendix – Brand Research
Appendix – The Consumer – Who does DIY and Where do Consumers Shop?
Appendix – The Consumer – Factors Behind Choice of DIY Store
Appendix – The Consumer – Consumer Attitudes to Buying DIY Online
17th October 2012
"The furniture retail sector turned a corner in 2011, and we are possibly now seeing the beginnings of a similar recovery by the floorcoverings sector. But the DIY retailers have been hit by their vulnerability to the weather, and lost out in their peak trading season."
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Do opportunities remain in a low-growth market?
