Young people aged 16-24 have to a large extent driven sales of clothes during the last few years, as they have continued to spend throughout tough economic times. Clothes and shoes are ranked as a top expenditure priority for those aged 18 and under and fashion is so important to this age group that they have increased their spending on clothes during the recession. This report uses consumer research to ...
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Overview
Overview
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Future Opportunities
Market in Brief
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
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Market Size and Forecast
Consumer
Consumer
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Types of Clothing Bought by 16-24s
The Consumer – How Often Do 16-24s Buy Clothes?
Consumer – Where Do 16-24s Shop for Clothes?
Consumer – What Do 16-24s Spend Their Money On?
Consumer – 16-24s Attitudes Towards Clothes Shopping
Consumer – 16-24s Clothes Shopping in the Recession
Consumer - 16-24s Spending Intentions for 2010
Consumer – 16-24s Motivation to Buy Clothes
Consumer – High Street Designer Ranges
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Retail Competitor Analysis
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Brand Communication and Promotion
Brand Elements
Data
Data
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Appendix – Broader Market Environment
Appendix – Brand Elements
Appendix – Market Size and Forecast
Appendix – Segment Performance
Appendix – Brand Communication and Promotion
Appendix – Consumer – How Often Do They Buy Clothes?
Appendix – Consumer – Where Do They Shop?
Appendix – Consumer – What Do They Spend Their Money On?
Appendix – Consumer – Attitudes Towards Shopping for Clothes
Appendix – Consumer – Clothes Shopping in the Recession
26th May 2011
“Trying on clothing is key to the under-25s so improving and innovating the fitting room experience could drive sales in the youth fashion sector” 
21st December 2010
As young people drive fashion sales in the UK, US youth fashion retailer Forever 21 looks to tap into the growth potential of this market. |
The 16-24s clothing market has seen solid growth despite the recession and has grown 17% between 2005 and 2010, outperforming the overall clothing market, which has only increased by 9%.
