“Breakfast cereal makers must continue to work on their credentials in this area. And there is evidently a consumer demand for healthier formulations, too. Large minorities of consumers listed health- related issues as the most important factors, with sugar the most important factor for nearly half (45%) of cereal eaters.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Breakfast Cereals Usage
Consumer – Types of Breakfast Cereal Eaten
Consumer – Choice Factors
Consumer – Attitudes Towards Breakfast Cereals
Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Competitive Context
Appendix – Who’s Innovating?
Appendix – Market Size and Forecast
Appendix – Market Share
Appendix – Segment Performance
Appendix – Brand Research
Appendix – Brand Communication and Promotion
Appendix – Channels to Market
Appendix – Consumer – Breakfast Cereals Usage
Appendix – Consumer – Choice Factors
Appendix – Consumer – Types of Breakfast Cereal
Appendix – Consumer – Attitudes Towards Breakfast Cereals
Appendix – Consumer – Target Groups
21st December 2011
"Inclement summer weather and engaging NPD from manufacturers have helped to spark unseasonal interest in hot cereal"
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Do breakfast cereals need to improve their health image?
