“China represents the world’s biggest beer market, but it is still growing much more rapidly than other developed national markets, and its importance to the global beer industry is evidenced by the increasing significance placed on China by the world’s leading beer companies. The growth potential of the market is still great, given relatively low per capita consumption, but raising that consumption requires competing brands to engage ever ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
On and Off Trade Offer Opportunities to Grow Consumption Frequency
Increasing Competition for Share of Glass Creates New Challenges
The Future of the Beer Market in China
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Age and Gender Marketing Becoming Increasingly Prevalent
The Consumer – Locations of Drinking Beer
The Consumer – Occasions of Drinking Beer
The Consumer – Types of Beer Drunk
The Consumer – Concentration of Beer Bought
The Consumer – Locations of Buying Beer
The Consumer – Important Factors of Buying Beer
The Consumer – Brands of Beer Bought
The Consumer – Attitudes towards Beer
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Regional Beer Culture Favours Optimising Local Brands
Premiumisation is Major Influence in Innovation
Brand Engagement Becomes New Battleground
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Frequency of Drinking Alcohol
Appendix – Locations of Drinking Beer
Appendix – Occasions of Drinking Beer
Appendix – Types of Beer Drunk
Appendix – Concentration of Beer Bought
Appendix – Locations of Buying Beer
Appendix – Important Factors of Buying Beer
Appendix – Brands of Beer Bought
Appendix – Attitudes towards Beer
Appendix – Repertoire Analysis
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In such a large beer market as China, is there still room for per capita growth and where is that growth to be found?
