The $1.6 billion frozen snacks market has been steadily growing during and after the recent recession, oscillating with food price increases, suffering to some extent from the unhealthy stigma associated with frozen products, and suffering from a lack of innovation. However, the versatility of frozen snacks, coupled with increased convenience, still has attracted many consumers and so, as a category, frozen snacks managed to grow by 21.6% between 2006 and 2011.