“There’s a good chance that 2012 will finish on an upward trend. The Diamond Jubilee and the Olympics should add to the feel good factor. That doesn’t mean that 2012 will be easy for retailers, but Christmas 2012 should see some growth on 2011.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
The Market – Christmas 2011
The Market – Consumers and the Economy
The Market – Why is Christmas so Important?
The Market – Online
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Who Spent How Much and What They Bought
The Consumer – How Much They Spent
The Consumer – Attitudes to Gift Buying
The Consumer – Using the Internet for Gift Buying
The Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
The Retailers – Christmas Performances
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Consumer – Who Spent How Much and What They Bought
Appendix – The Consumer – How Much They Spent
Appendix – The Consumer – Attitudes to Gift Buying
Appendix – The Consumer – Using the Internet for Gift Buying
Appendix – The Consumer – Target Groups
1st November 2012
The prospects for Christmas are good. We forecast growth of 3% this December and feel that that is more likely to be too conservative than too optimistic.
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What are the lessons from 2011?
