Cleaning the House - UK - January 2011
Cleaning the House - UK - January 2011

The amount of time spent on household chores is highly variable, influenced by pressures on time, household size and individual standards of cleanliness. Growth in the population, but more so the increase in the number of households, will mean more sales of a range of household care products, including those used for doing the laundry, dishwashing and a range of other cleaning tasks throughout the home.

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Overview

Overview

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Future Opportunities
Market in Brief

Market

Market

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Issues in the Market
Internal Market Environment
Broader Market Environment

Consumer

Consumer

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Target Groups

Data

Data

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Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Frequency of Undertaking Household Tasks
Appendix – Household Cleaning Behaviour
Appendix – Attitudes Towards Household Cleaning
Appendix – Factors Encouraging Cleaning Product Purchases
Appendix – Target Groups

Other

Frequency of Undertaking Household Tasks
Household Cleaning Behaviour
Attitudes Towards Household Cleaning
Factors Encouraging Cleaning Product Purchases