Attitudes Towards Dining Out - US - March 2008
Attitudes Towards Dining Out - US - March 2008

This report delves into the mind of the restaurant customer, examining how tightening budgets are affecting dining-out patterns, and what restaurants can do to keep and attract new customers.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovation and Innovators

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Race/Ethnicity Tables
Appendix: Trade Associations

Other

Restaurant Brand Qualities
Restaurant Usage, Usage Frequency and Mean Use
Types of Restaurants Used
Disposable Income, the Economy and Restaurant Spending
Perception of and Adaptation to Restaurant Trends
Reasons for Dining Out
What Prompted Trying a New Restaurant?
Exclusive Consumer Groups