Meat-free and Free-from Foods - UK - September 2011
Meat-free and Free-from Foods - UK - September 2011

“Meat-free food is criticised by two in five consumers for being artificial, bland and boring, yet the level of innovation in the category suggests the market is constantly evolving. Increased investment in above-the-line spend is necessary to communicate these improvements to consumers, while ongoing focus on new product development is vital to ensure that products deliver on taste.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Future Opportunities

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Value and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Meat Avoidance
Consumer Attitudes towards Meat-free Food and Meat Substitutes
The Consumer – How Households Respond to Food Sensitivity
The Consumer – Catering for a Specialist Diet
Consumer Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Internal Market Environment
Appendix – Competitive Context
Appendix – Who’s Innovating?
Appendix – Market Value and Forecast
Appendix – Market Segmentation
Appendix – Brand Communications
Appendix – Meat Avoidance
Appendix – Consumer Attitudes towards Meat Avoidance
Appendix – Food Sensitivity in Households
Appendix – Consumer Attitudes towards Catering for a Specialist Diet
Appendix – Consumer Target Groups