Table of Contents
Introduction And Abbreviations
-
- Introduction
- Other relevant reports
- Definition
- Abbreviations & terms
- Abbreviations
- Terms
Executive Summary
-
- Rising spending on food away from home drives market
- Innovation
- High cost per serving not a problem for growth
- On the go new product failures outnumber successes—just like other categories
- Total snacks or meals eaten in an average day—consumers “forget” 30% of all eating occasions
- Purchase occasions for on the go food and drink
- Key attributes that lead to a purchase of on the go food and drink
- Purchase of specific on the go food and drink products
Market Drivers
-
- Rising spending on food away from home; plenty of snacks and light meals during the day
-
- Figure 1: Consumer Expenditure Survey, inflation adjusted spending on food at and away from home, by income, 1992-2002
-
- Figure 2: Consumer Expenditure Survey, inflation adjusted spending on food away from home per person, by income, 1992-2002
- Innovation (Or, energy and fresh breath anywhere finds immediate demand)
- Relative cost
- The impact of reusability and contained containers
- How American consumption habits drive on the go product development
-
- Figure 3: Top 10 food groups contributing to energy intake among Americans, 1999-2000
- Different ages driving different parts of the market
-
- Figure 4: U.S. population projections, by age groups, 2000-2010
- Commuting time
Supply Structure
-
- COMPANIES AND BRANDS
- Introduction
- Summary sales
-
- Figure 5: FDM sales per point of distribution (sales rate) for selected on the go products, November 2003 - October 2004
-
- Figure 6: FDM sales per point of distribution (sales rate) for selected on the go products, November 2003 - October 2004
- Sales of individual products
- Almaden Sangria Wine
-
- Figure 7: FDM growth of Almaden Sangria Wine (0.5l), 4-week periods, 2004
- Campbell’s Soup to Go and Soup at Hand
-
- Figure 8: FDM growth of Campbell’s Soup To Go & Soup At Hand, 4-week periods, 2003 and 2004
- Evian Spring Water
-
- Figure 9: FDM growth of Evian spring water in plastic bottles in the U.S., 2003 & 2004
- Frito Lay Go Snacks
-
- Figure 10: FDM growth of Frito Lay Go Snacks, 4-wk periods, 2003 and 2004
- Hershey’s Swoops
-
- Figure 11: FDM growth of Hershey’s Swoops, 4-week periods, 2003 and 2004
- Wrigley’s Eclipse Flash Strips
-
- Figure 12: FDM growth of Wrigley’s Eclipse Flash Strips, 4-week periods, 2003 and 2004
- Yoplait Nouriche
-
- Figure 13: FDM growth of Yoplait Nouriche, 4-week periods, 2003 and 2004
- Other on the go products
- COMPANY PROFILES
- Beverage companies
- Groupe Danone World Water Division
- Nestlé Waters North America
- Crystal Geyser Water Company
- PepsiCo Beverages North America, Inc.
- Coca-Cola
- Constellation Brands, Inc.
- Food
- Frito-Lay (PepsiCo)
- Kraft/Nabisco
- General Mills
- Procter & Gamble
- ConAgra
- The Dannon Company and Stonyfield Farm
- Campbell Soup Co.
- Hershey Foods
- Mars, Inc./Masterfoods USA
- Quaker (PepsiCo)
- Sargento
- Smucker’s
- Portable Oral Care
- Pfizer
- William Wrigley, Jr.
Advertising & Promotion
-
- Campbell Soup (Soup at Hand)
- Evian (NOMAD)
- Frito Lay (Go Snacks)
- Hershey’s (Swoops)
- Wrigley (Eclipse Flash Strips)
- Yoplait (Nouriche)
The Consumer
-
- Introduction
- Total snacks or meals eaten in an average day
-
- Figure 14: Total snacks and meals eaten in an average day, September and October 2004
-
- Figure 15: Snacks and meals eaten in an average day, by gender, October 2004
-
- Figure 16: Snacks and meals eaten in an average day, by age, October 2004
- Purchase occasions for on the go food and drink
-
- Figure 17: Purchase occasions in the past month for on the go food and drink, September 2004
-
- Figure 18: Purchase occasions in the past month for on the go food and drink, by gender, September 2004
-
- Figure 19: Purchase occasions in the past month for on the go food and drink, by age, September 2004
- Key attributes that lead to a purchase of on the go food and drink
-
- Figure 20: Key attributes that lead to a purchase of on the go food and drink, September 2004
-
- Figure 21: Key attributes that lead to a purchase of on the go food and drink, by presence of children, September 2004
-
- Figure 22: Key attributes that lead to a purchase of on the go food and drink, by age, September 2004
- Purchase of specific on the go food and drink products
-
- Figure 23: Purchase of specific on the go food and drink products, September and October 2004
-
- Figure 24: Purchase of specific on the go food and drink products, by gender, October 2004
-
- Figure 25: Purchase of specific on the go food and drink products, by age, October 2004
-
- Figure 26: Purchase of specific on the go food and drink products, by presence of children in the household, October 2004
- Summary
- Total snacks or meals eaten in an average day
- Purchase occasions for on the go food and drink
- Key attributes that lead to a purchase of on the go food and drink
- Purchase of specific on the go food and drink products
- FUTURE TRENDS
- Two paths for on the go food and drink products—quick energy boost or nutrition
- Potential for at home consumption of on the go products…
- …Which means potential for multi-pack sales
- On the go becomes an extension of the larger convenience arena
Appendix: Trade Associations
Appendix: New Product Developments
-
- CATEGORY REVIEW
- Overview
-
- Figure 27: On the go food and drink products, by category, 2000-2004
-
- Figure 28: Food and drink products that use the term “on the go” in the name of the product, 2000-2004
-
- Figure 29: On the go food and drink products, by retail channel, 2000-2004
- Convenient developments Jan 2003
- From the Jan 2003 “The Food Year in Review”
- Scrumptious snack bars Feb 2003
- NEW PRODUCT BRIEFS
- Campbell Soup: Soup at Hand
- Wrigley: Eclipse Flash Strips
- Great Brands of Europe: Evian Nomad
- PepsiCo: Frity-Lay Funyuns Go Snacks
- Hershey Foods: Swoops
- General Mills: Yoplait Nouriche
- Almaden Vineyards: New California Blush Table Wine Packaging
- Kraft Foods: Oscar Mayer Lunchables
- Kraft Foods: Philadelphia To Go Strawberry Cream Cheese Spread and Bagel
Back to top