Table of Contents
Introduction and Abbreviations
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- Definitions
- What is a spa?
- Consumer research
- ACORN
- Abbreviations
Premier Insight
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- Break the image of spa holidays being “too expensive”
- The spa holiday market grows via “pyramid effect”
- Spa holidays are not about individual, but about groups
- Promote the healthy approach
Summary of Key Report Findings
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- Low market penetration in the UK…
- …but penetration rates are set to increase
- Significant untapped potential, but also large numbers claiming no interest in spa
- Differing profiles for UK day spa-goers and spa holidaymakers
- Long-haul spa destinations popular
- The future: Extending the core target market
Market Factors
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- Increased personal stress
- Different spa types: Focus on medical advantages vs. beauty and relaxation
- Consumer confidence and the economy
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- Figure 1: PDI and consumer expenditure, at current and constant prices, 1999-2009
- UK population changes
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- Figure 2: UK population structure, by age group, 1999-2009
- Lifestage
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- Figure 3: Adult population, by lifestage, 1999-2009
- Socio-economic groups
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- Figure 4: Adult population, by socio-economic group, 1999-2009
- Exchange rates and their impact on spa holidays
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- Figure 5: Annual average exchange rates for Sterling against the euro and US Dollar, 1999-2004
- The impact of low-cost airlines
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- Figure 6: Scheduled passengers carried by main low-cost airlines, 1999-2004
- Growth of the singles market
- Growth of corporate travel incentives
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- Figure 7: Payment of spa visits in past 12 months, 2003
- More male spa-goers
- European health insurance reforms demand increased commercial focus in European spas
- UK interest in health, beauty and skincare
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- Figure 8: Agreement with the statements “I’m interested in innovations in cosmetics” and “I use products to keep my skin young and supple”, by demographic sub-group, 2004
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- Figure 9: Agreement with the statements “I’m interested in innovations in cosmetics” and “I use products to keep my skin young and supple”, by lifestage, working status & geographic region, 2004
- Trends in health and beauty
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- Figure 10: Agreement with statements on personal care, 2001-04
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- Figure 11: Agreement with the statements “What I want most is to look attractive/well groomed” and “I do a lot to keep in shape”, by demographic sub-group, 2004
- Specialist treatments
Market Size and Trends
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- Figure 12: Experience of spas and spa holidays, October 2004
- Average cost of spa holiday
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- Figure 13: Estimated cost of UK outbound spa holidays, 2004
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The Supply Structure
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- Destinations increasing in popularity
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- Figure 14: Condé Nast Top 10 Spas worldwide, 2003
- Specialist spa operators
- A Spa to Life
- Caribtours
- Champneys Health Resorts
- Erna Low
- Thermalia
- ‘Luxury’ operators
- International Travel Connections Ltd
- La Joie de Vivre Travel
- Tropical Locations
- Mainstream Operators
- First Choice Holidays
- TUI UK
- Trade bodies
- British International Spa Association (BISA)
- European Spa Association (ESPA)
- International Spa Association (ISPA)
- Spa Business Association (SpaBA)
The Consumer
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- Spa holidays taken
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- Figure 15: Experience of spas and spa holidays, October 2004
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- Figure 16: Spa facility/holiday attendance, by gender, age and socio-economic group, October 2004
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- Figure 17: Spa facility/holiday attendance, by region and ACORN categories, October 2004
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- Figure 18: Spa facility/holiday attendance, by detailed lifestage groups, October 2004
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- Figure 19: Spa facility/holiday attendance, by media usage, supermarket usage and commercial TV viewing, October 2004
Consumer Behaviour and Targeting Opportunities
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- Personal beauty and care
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- Figure 20: Statements about beauty, care and spas, October 2004
- Agreement with beauty, care and spas statements by spa visiting
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- Figure 21: Agreement with beauty, care and spa statements by spa visiting, October 2004
- Enticing factors for taking a spa holiday
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- Figure 22: Enticing factors for taking a spa holiday, October 2004
- Non-spa holidaymakers and lapsed spa holidaymakers and enticing factors
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- Figure 23: Spa holidaymakers’ top enticing factors for taking a spa holiday, October 2004
- Main sole enticing factor chosen
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- Figure 24: Single enticing factor chosen, October 2004
- Spa target groups
- Spa Lovers (14% of respondents or 6.8 million adults)
- Harmony Strivers (19% of respondents or 9.3 million adults)
- Active Health Seekers (8% of respondents or 3.9 million adults)
- The Indifferent (59% of respondents or 28.8 million adults)
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- Figure 25: Spa target groups, by gender, age and socio-economic group, October 2004
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- Figure 26: Spa target groups, by geographic region and ACORN category, October 2004
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- Figure 27: Spa target groups, by detailed lifestage groups, October 2004
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- Figure 28: Spa target groups, by media usage, supermarket usage, and commercial TV viewing, October 2004
- Spa target groups by spa attendance/non-attendance
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- Figure 29: Spa target groups, by spa attendance/non-attendance, October 2004
- Spa target groups and chosen enticements to take a spa holiday
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- Figure 30: Spa target groups by enticements to take a spa holiay, October 2004
Consumer Behaviour and Targeting Opportunities – Detailed Demographics
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- Agreement with statements about beauty, care and spas
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- Figure 31: Agreement with statements about beauty, care and spas, by demographic group, October 2004
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- Figure 32: Agreement with top statements about beauty, care and spas, by geographic region and ACORN category, October 2004
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- Figure 33: Agreement with top statements about beauty, care and spas, by detailed lifestage group, October 2004
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- Figure 34: Agreement with top statements about beauty, care and spas, by media usage, supermarket usage and commercial TV viewing, October 2004
Consumer Behaviour and Targeting Opportunities – Detailed Demographics
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- Enticing factors for taking a spa holiday
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- Figure 35: Most popular enticing factors for taking a spa holiday, by gender, age and socio-economic group, October 2004
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- Figure 36: Most popular enticing factors for taking a spa holiday, by geographic region and ACORN category, October 2004
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- Figure 37: Most popular enticing factors for taking a spa holiday, by detailed lifestage, October 2004
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- Figure 38: Most popular enticing factors for taking a spa holiday, by media usage, supermarket usage and commercial TV viewing, October 2004
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- Figure 39: Next most popular enticing factors for taking a spa holiday, by gender, age and socio-economic group, October 2004
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- Figure 40: Next most popular enticing factors for taking a spa holiday, by geographic region and ACORN categories, October 2004
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- Figure 41: Most popular enticing factors for taking a spa holiday, by detailed lifestage, October 2004
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- Figure 42: Most popular enticing factors for taking a spa holiday, by media usage, supermarket usage and commercial TV viewing, October 2004
The Future
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- Emergence of global spa chains and brands
- Expanding target markets
- Spa combination holidays
- Growth in medical spas
- Setting quality standards
- Standardisation of Training
- Experts’ future predictions
Forecast
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- Scenario-forecasting
- Scenario-groups:
- Scenario 1: Static
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- Figure 43: Scenario 1 for spa holiday scenario groups, October 2004
- Scenario 2: Optimistic
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- Figure 44: Scenario 2 for spa holiday scenario groups, October 2004
- Scenario 3: Pessimistic
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- Figure 45: Scenario 3 for spa holiday scenario groups, October 2004
- Scenario Limitations:
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