Table of Contents
Issues in the Market
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- Consumer Attitudes: This section looks at what consumers think about ethical and environmental issues, and about their own role in trying to do something about them. It also identifies consumer typologies based on these attitudes.
- Mintel-commissioned research
- Definitions
- ACORN
- Definitions
- Abbreviations
Insights and Opportunities
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- Money, Money, Money
- Education, Education, Education
- Ethical fashion
- Companies just trying to look good
Lifestyle Sector in Brief
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- What concerns consumers?
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- Figure 1: Most popular environmental/ethical issues, October 2006
- Ambivalence about green and ethical consumerism
- Good behaviour
- The right sort of green?
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- Figure 2: Environmental and ethical typology groups, October 2006
- Keen to be Green (24% of consumers)
- Greener-than-Thou (16%)
- Confused but Willing (23%)
- Green Overload (17%)
- Too Busy to Care (20%)
Sector Environment
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- Grocery shopping
- Energy saving in the home
- Transport
- Fashion and beauty
- Holidays and travel
- Impact on spending
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- Figure 3: The value of ethical consumerism, 2001-05
- Figure 4: Ethical consumerism in the UK, by sector, 2005
- The future according to Stern
Fast Forward Trends
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- Trend 1: Back to the Future
- Definition
- Concept
- Market touchpoints/implications
- Trend 2: Does My Ego Look Big in This?
- Definition
- Concept
- Market touchpoints/implications
- Trend 3: Hire Hire
- Definition
- Concept
- Market touchpoints/implications
Innovations
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- Red stands for green and ethical
- Fairtrade multiplies and extends
- Green thinking is not just about fair-trade
- And it’s not just in supermarkets
- Thinking about the environment
- Blue sky thinking is becoming real
- Financial products
- Even weddings can be organic!
Consumer Priorities: The Issues
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- Key point summary
- Marketing messages
- The issues
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- Figure 5: Environmental and ethical issues which are of concern, October 2006
- Environmental v ethical
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- Figure 6: Most popular environmental/ethical issues, October 2006
- Most people have lots of worries
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- Figure 7: The number of statements chosen, October 2006
- A recycling-conscious nation?
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- Figure 8: Issues most mentioned, by number of statements chosen, October 2006
- Men and women have different concerns
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- Figure 9: Environmental and ethical issue which are of most concern, by gender, October 2006
- The uncaring young
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- Figure 10: Mentioning of any environmental and any ethical issues, by age, October 2006
- Looking back to 1990
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- Figure 11: Concern about environmental and ethical issues, by age, 1990* and 2006
- Saving the world varies by region
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- Figure 12: Highest and lowest interest in environmental and ethical issues, by region, October 2006
Consumer Attitudes
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- Key points:
- Marketing messages
- Overview of attitudes
- Historical perspective
- What do people think about environmental and ethical issues?
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- Figure 13: Agreement/disagreement with statements regarding environmental and ethical issues, October 2006
- A mixed message
- Opinions of AB consumers
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- Figure 14: Views expressed in focus groups among ABs, September 2006
- Feel strongly enough to take action:
- Companies just trying to look good:
- Not much point in taking action:
- Guilt about lack of action:
- Getting fed up with hearing about the issues:
- Doing what they believe in
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- Figure 15: Balance between those who agree/disagree that ‘I feel strongly enough to try to take these issues into consideration whenever possible, even if it isn't always convenient for me to do so’, by age and socio-economic group, October 2006
- That guilty feeling
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- Figure 16: Those most likely to agree ‘I sometimes feel guilty that I do not do enough to take these issues into consideration’. October 2006
- Avoiding the issues
- Cynical consumers
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- Figure 17: Those who are most likely to agree ‘Companies are just using these issues to try to make themselves look good’, October 2006
- No timers
- Consumer typologies
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- Figure 18: Environmental and ethical typology groups, October 2006
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- Figure 19: Typologies, by mean scores, October 2006
- Demographic analysis
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- Figure 20: Green and ethical typologies, by gender, October 2006
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- Figure 21: Green and ethical typologies, by age, October 2006
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- Figure 22: Green and ethical typologies, by socio-economic group, October 2006
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- Figure 23: Green and ethical typologies, by region, October 2006
- The pace of city life hinders green living
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- Figure 24: Green and ethical typologies, by lifestage, October 2006
- Media usage
- Environmental and ethical concerns – by typology
- The future is…‘green’?
- The demographic scenario
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- Figure 25: Green and ethical typologies forecast – assuming a static scenario, 2006 and 2011
- Positively Green or a Green Backlash?
- The likely scenario
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- Figure 26: Green and ethical typologies forecast – assuming a positive scenario, 2006 and 2011
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- Figure 27: The winners and losers – Green & ethiical typologies groups, 2006-11
- Future changes by age and socio-economic group
Consumer Behaviour
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- Key points:
- Marketing messages
- Influences on behaviour
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- Figure 28: Important factors when deciding whether to take environmental and ethical issues into consideration in daily life, October 2006
- It’s money that makes the difference
- Thinking about themselves
- Is there any point?
- But attitudes do fluctuate
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- Figure 29: Variation in the top four factors when deciding to take environmental and ethical issues into consideration in daily life, by age, October 2006
- Canny Scots
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- Figure 30: Variation in the top four factors when deciding to take environmental and ethical issues into consideration in daily life, by region, October 2006
- Idealistic ABC1s
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- Figure 31: Variation in the top four factors when deciding to take environmental and ethical issues into consideration in daily life, by socio-economic group, October 2006
- The Overall Picture
- Motivating factors by typology
- Green and ethical behaviour
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- Figure 32: Green and ethical behaviour, October 2006
- Do attitudes influence behaviour?
Green and Ethical Grocery Shopping
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- Key points;
- Marketing messages
- Whose shoppers are greenest?
- Waitrose
- Marks & Spencer
- Sainsbury’s
- Co-op
- Tesco
- Somerfield
- Morrisons
- Asda
- Iceland
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- Figure 33: Green and ethical typologies, by supermarket usage, October 2006
- Local shopping
- Supermarkets are not the only place to buy food
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- Figure 34: Use of local independent shops and/or purchasing of locally produced goods, October 2006
- User groups
- Town v country
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- Figure 35: Those who use local independent shops and those who buy locally produced goods, by area, October 2006
- Environmental and ethical concerns of local shoppers
- Motivating factors for local shoppers
- Organic and fair trade
- Purchasing levels
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- Figure 36: Penetration of organic and/or fair trade products, October 2006
- Buying groups
- Environmental and ethical concerns of those who buy organic and fair trade products
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- Figure 37: The most common environmental and ethical concerns of those who buy organic and fair trade products, October 2006
- Buying organic is not always for altruistic reasons
- Fair trade buyers think on a wide scale
- Other research findings
- Class does count
- Can food be ethical?
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- Figure 38: Most common interpretations of ‘ethical foods’, March 2006
- Whose job is it?
- Ecologically friendly household products
- A growing market
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- Figure 39: Purchasing of ecologically friendly household paper and/or cleaning products, October 2006
- Buying groups
- Environmental and ethical concerns of those who buy ecologically friendly household products
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- Figure 40: The most common environmental and ethical concerns of those who buy ecologically friendly household paper products and cleaning products, October 2006
- Motivating factors for those who buy ecologically friendly household products
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- Figure 41: The top three factors influencing the environmental/ethical behaviour of those who buy ecologically friendly household paper products and cleaning products, October 2006
- Other research findings
- Environmental v ethical goods
A Green and Ethical Home Life?
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- Key points:
- Marketing messages
- Home energy savers
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- Figure 42: Actions taken to save energy at home, October 2006
- Constant diligence
- Environmental and ethical concerns of those who take steps to save energy in the home
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- Figure 43: The environmental and ethical concerns of those who take steps to save energy in the home, October 2006
- Motivating factors for those who take steps to save energy in the home
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- Figure 44: Factors influencing the environmental/ethical behaviour of those who take steps to save energy in the home, October 2006
- Major changes
- Blue sky thinking
- Some people have already done it
- Thinking about the future
- But money is a factor
Green and Ethical Transport
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- Key points:
- Marketing messages
- Congestion concern
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- Figure 45: Agreement that ‘I am worried about pollution and congestion caused by cars’, by average miles driven per year, 2006
- Taking action
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- Figure 46: Those who are trying to avoid unnessary car use, by area, October 2006
- Environmental and ethical concerns of those who try to avoid unnecessary car use
- Motivating factors for those who try to avoid unnecessary car use
Green and Ethical Finance
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- Key points:
- Marketing messages
- The issue of ethical performance
- The majority don’t think about it
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- Figure 47: Agreement/disagreement ‘I take into account the ethical performance of a company when choosing financial products and services’, October 2006
- But three in ten do
- And it’s not peanuts!
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- Figure 48: The value of ethical financial products in the UK, 2004 and 2005
- Environmental and ethical concerns of those who take into account the ethical performance of a company when choosing financial products and services
- Motivating factors for those who take into account the ethical performance of a company when choosing financial products and services
- Cause-related credit cards
Green and Ethical Fashion and Beauty
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- Key points:
- Marketing messages
- Clothing and footwear
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- Figure 49: Agreement/disagreement that ‘I would never buy clothing or footwear from companies who I thought were exploiting the people who make them’, October 2006
- Shoppers with a conscience
- Environmental and ethical concerns of those who would never buy clothing or footwear from companies who exploited their workers
- Motivating factors for those who would never buy clothing or footwear from companies who exploited their workers
- Other research findings
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- Figure 50: Attitudes towards ethical clothing, March 2006
- Ethical Shoppers
- Toiletries and cosmetics
Green and Ethical Travel
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- Key points:
- Marketing messages
- The impact of tourism
- Expressing concerns
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- Figure 51: Concerns about tourism, October 2006
- Figure 52: Concerns about the impact of tourism, by environmental and ethical typology groups, October 2006
- But is it all hot air?
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- Figure 53: The balance between those expressing concern and those likely to take action, October 2006
- Practising what they preach
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- Figure 54: Current travel habits, October 2006
- The issue of low-cost flights
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- Figure 55: Usage of low-cost flights, by environmental and ethical typology groups, October 2006
- Tourism and the environment
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- Figure 56: Attitudes towards tourism and the environment, October 2006
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- Figure 57: Attitudes towards tourism and the environment, by environment and ethical typolgoy groups, October 2006
Appendix
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- The issues
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- Figure 58: Environmental and ethical issues which are of concern, by gender, October 2006
- Figure 59: Environmental and ethical issues which are of concern, by number mentioned, October 2006
- Figure 60: Environmental and ethical issues which are of concern, by age, October 2006
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- Figure 61: Environmental and ethical issues which are of concern, by socio-economic group, October 2006
- Figure 62: Environmental and ethical issues which are of concern, by region, October 2006
- Attitudes
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- Figure 63: Attitudes towards environmental and ethical issues, 2006
- Figure 64: Agreement/disagreement that ‘There is too much concern for the environment’, 2001 and 2006
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- Figure 65: Agreement/disagreement that ‘I would be prepared to pay more for environmentally friendly products’, 2001 and 2006
- Figure 66: Agreement/disagreement that ‘It’s worth paying more for organic food’, 2002 and 2006
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- Figure 67: Agreement/disagreement that ‘I buy fair trade products whenever available’, 2002 and 2006
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- Figure 68: Agreement/disagreement with statements regarding environmental and ethical issues, October 2006
- Figure 69: Agreement/disagreement that ‘I feel strongly enough to try to take these issues into consideration whenever possible, even if it isn't always convenient for me to do so’, by gender, age, socio-economic group and region, October 2006
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- Figure 70: Agreement/disagreement that ‘I sometimes feel guilty that I don't do enough to take these issues into consideration’, by gender, age, socio-economic group and region, October 2006
- Figure 71: Agreement/disagreement that ‘I don't really know what I should or should not be doing to take these issues into consideration’, by gender, age, socio-economic group and region, October 2006
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- Figure 72: Agreement/disagreement that ‘There is not much point in taking these issues into consideration, as we can't be sure that the things we as consumers can do will really make a difference’, by gender, age, socio-economic group and region, October 2006
- Figure 73: Agreement/disagreement that ‘Companies are just using these issues to try to make themselves look good’, by gender, age, socio-economic group and region, October 2006
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- Figure 74: Agreement/disagreement that ‘I am too busy to take these issues into consideration’, by gender, age, socio-economic group and region, October 2006
- Figure 75: Agreement/disagreement that ‘I am getting fed up with hearing about these issues’, by gender, age, socio-economic group and region, October 2006
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- Figure 76: Green and ethical typologies, by gender, age, socio-economic group and region, October 2006
- Figure 77: Green and ethical typologies, by gender, age, socio-economic group, region and area, October 2006
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- Figure 78: Green and ethical typologies, by lifestage, presence of children, Mintel’s Special Groups and detailed lifestage groups, October 2006
- Figure 79: Green and ethical typologies, by media usage, October 2006
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- Figure 80: Ethical and environmental concerns, by typology, October 2006
- Figure 81: Number of ethical and environmental concerns mentioned, by typology, October 2006
- Consumer Behaviour
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- Figure 82: Important factors when deciding whether to take environmental and ethical issues into consideration in daily life, by gender, October 2006
- Figure 83: Important factors when deciding whether to take environmental and ethical issues into consideration in daily life, by age, October 2006
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- Figure 84: Important factors when deciding whether to take environmental and ethical issues into consideration in daily life, by region, October 2006
- Figure 85: Important factors when deciding whether to take environmental and ethical issues into consideration in daily life, by socio-economic group, October 2006
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- Figure 86: Important factors when deciding whether to take environmental and ethical issues into consideration in daily life, by typology, October 2006
- Figure 87: Green and ethical behaviour, October 2006
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- Figure 88: Number of mentions of green/ethical behaviour, by gender, age, socio-economic group and region, October 2006
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- Figure 89: Green energy, ethical finance and ethical clothing, October 2006
- Figure 90: Green and ethical behaviour, by environmental and ethical issues which are of most concern (1), October 2006
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- Figure 91: Green and ethical behaviour, by environmental and ethical issues which are of most concern (2), October 2006
- Figure 92: Green and ethical behaviour, by environmental and ethical issues which are of most concern (3), October 2006
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- Figure 93: Green and ethical behaviour, by typology, October 2006
- Figure 94: Number of mentions of green/ethical behaviour, by typology, October 2006
- Figure 95: Green energy, ethical finance and ethical clothing, by typology, October 2006
- Grocery shopping
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- Figure 96: Green and ethical typologies, by supermarket usage, October 2006
- Figure 97: Environmental and ethical issues which are of most concern, by supermarket usage, October 2006
- Figure 98: Important factors when deciding whether to take environmental and ethical issues into consideration in daily life, by supermarket usage, October 2006
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- Figure 99: Local shopping, by gender, age, socio-economic group and region, October 2006
- Figure 100: Local shopping, by lifestage, presence of children, Mintel’s Special Groups and detailed lifestage groups, October 2006
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- Figure 101: Local shopping, by household tenure and ACORN group, October 2006
- Figure 102: Local shopping, by car usage, October 2006
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- Figure 103: Local shopping, by supermarket usage, October 2006
- Figure 104: Local shopping, by media usage, October 2006
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- Figure 105: The environmental and ethical concerns of those who shop locally, October 2006
- Figure 106: Factors influencing the environmental/ethical behaviour of those who shop locally, October 2006
- Figure 107: Purchasers of organic and fair trade products, by gender, age, socio-economic group and region, October 2006
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- Figure 108: Purchasers of organic food and fair trade products, by lifestage, presence of children, Mintel’s Special Groups and detailed lifestage groups, October 2006
- Figure 109: Purchasers of organic food and fair trade products, by supermarket usage, October 2006
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- Figure 110: Purchasers of organic food and fair trade products, by media usage, October 2006
- Figure 111: The environmental and ethical concerns of those who buy organic and fair trade products, October 2006
- Figure 112: Factors influencing the environmental/ethical behaviour of those who buy organic and fair trade products, October 2006
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- Figure 113: Agreement/disagreement that ‘It’s worth paying more for organic food, by gender, age, socio-economic group, region, presence of children, working status, marital status, education, lifestage, MPV ownership, average miles driven per year and Internet usage, 2006
- Figure 114: Agreement/disagreement that ‘I buy free-range products whenever I can’, by gender, age, socio-economic group, region, presence of children, working status, marital status, education, lifestage, MPV ownership, average miles driven per year and Internet usage, 2006
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- Figure 115: Agreement/disagreement that ‘I buy fair trade products whenever I can’, by gender, age, socio-economic group, region, presence of children, working status, marital status, education, lifestage, MPV ownership, average miles driven per year and Internet usage, 2006
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- Figure 116: Understanding of the term ‘ethical foods’, March 2006
- Figure 117: Attitudes towards ethical foods, March 2006
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- Figure 118: Purchasers of ecologically friendly household paper products and cleaning products, by gender, age, socio-economic group and region, October 2006
- Figure 119: Purchasers of ecologically friendly household paper products and cleaning products, by lifestage, presence of children, Mintel’s Special Groups and detailed lifestage groups, October 2006
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- Figure 120: Purchasers of ecologically friendly household paper products and cleaning products, by supermarket usage, October 2006
- Figure 121: Purchasers of ecologically friendly household paper products and cleaning products, by media usage, October 2006
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- Figure 122: The environmental and ethical concerns of those who buy ecologically friendly household paper products and cleaning products, October 2006
- Figure 123: Factors influencing the environmental/ethical behaviour of those who buy ecologically friendly household paper products and cleaning products, October 2006
- Figure 124: Agreement/disagreement that ‘I would be prepared to pay more for environmentally friendly products’, by gender, age, socio-economic group, region, presence of children, working status, marital status, lifestage, MPV ownership, average miles driven per year and Internet usage, 2006
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- Figure 125: Agreement/disagreement that ‘I only buy products from companies whose ethics I agree with’, by gender, age, socio-economic group, region, presence of children, working status, marital status, education, lifestage, MPV ownership, average miles driven per year and Internet usage, 2006
- Green and ethical home life
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- Figure 126: Energy saving in the home (1), by gender, age, socio-economic group and region, October 2006
- Figure 127: Energy saving in the home (2), by gender, age, socio-economic group and region, October 2006
- Figure 128: Energy saving in the home (1), by lifestage, presence of children, Mintel’s Special Groups and detailed lifestage groups, October 2006
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- Figure 129: Energy saving in the home (2), by lifestage, presence of children, Mintel’s Special Groups and detailed lifestage groups, October 2006
- Figure 130: Energy saving in the home (1), by household tenure and ACORN group, October 2006
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- Figure 131: Energy saving in the home (2), by household tenure and ACORN group, October 2006
- Figure 132: Energy saving in the home (1), by supermarket usage, October 2006
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- Figure 133: Energy saving in the home (2), by supermarket usage, October 2006
- Figure 134: Energy saving in the home (1), by media usage, October 2006
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- Figure 135: Energy saving in the home (2), by media usage, October 2006
- Figure 136: The environmental and ethical concerns of those who take steps to save energy in the home, October 2006
- Figure 137: Factors influencing the environmental/ethical behaviour of those who take steps to save energy in the home, October 2006
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- Figure 138: Agreement/disagreement that ‘I have made, or would be interested in making, major changes to my home to make it more energy-efficient’, by gender, age, socio-economic group and region, October 2006
- Figure 139: Agreement/disagreement that ‘I have made, or would be interested in making, major changes to my home to make it more energy-efficient’, by lifestage, presence of children, Mintel’s Special Groups and detailed lifestage groups, October 2006
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- Figure 140: Agreement/disagreement that ‘I have made, or would be interested in making, major changes to my home to make it more energy-efficient’, by household tenure and ACORN group, October 2006
- Figure 141: Agreement/disagreement that ‘I have made, or would be interested in making, major changes to my home to make it more energy-efficient’, by media usage, October 2006
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- Figure 142: Agreement/disagreement that ‘I have made, or would be interested in making, major changes to my home to make it more energy-efficient’, by supermarket usage, October 2006
- Figure 143: The environmental and ethical concerns of those who would make changes to their home to make it more energy-efficient, October 2006
- Figure 144: Factors influencing the environmental/ethical behaviour of those who would make changes to their home to make it more energy-efficient, October 2006
- Green and ethical transport
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- Figure 145: Agreement/disagreement that ‘I am worried about pollution and congestion caused by cars’, by gender, age, socio-economic group, region, presence of children, working status, marital status, education, lifestage, MPV ownership, average miles driven per year and Internet usage, 2006
- Figure 146: Those who try to avoid unnecessary car use, by gender, age, socio-economic group, lifestage, presence of children and area, October 2006
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- Figure 147: Those who try to avoid unnecessary car use, by car usage, October 2006
- Figure 148: Those who try to avoid unnecessary car use, by supermarket usage, October 2006
- Figure 149: The environmental and ethical concerns of those who try to avoid unnecessary car use, October 2006
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- Figure 150: Factors influencing the environmental/ethical behaviour of those who try to avoid unnecessary car use, October 2006
- Green and ethical finance
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- Figure 151: Agreement/disagreement that ‘I take into account the ethical performance of a company when choosing financial products and services’, by gender, age, socio-economic group and region, October 2006
- Figure 152: Agreement/disagreement that ‘I take into account the ethical performance of a company when choosing financial products and services’, by lifestage, presence of children, Mintel’s Special Groups and detailed lifestage groups, October 2006
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- Figure 153: Agreement/disagreement that ‘I take into account the ethical performance of a company when choosing financial products and services’, by household tenure and ACORN group, October 2006
- Figure 154: Agreement/disagreement that ‘I take into account the ethical performance of a company when choosing financial products and services’, by supermarket usage, October 2006
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- Figure 155: Agreement/disagreement that ‘I take into account the ethical performance of a company when choosing financial products and services’, by media usage, October 2006
- Figure 156: The environmental and ethical concerns of those who take into account the ethical performance of a company when choosing financial products and services, October 2006
- Figure 157: Factors influencing the environmental/ethical behaviour of those who take into account the ethical performance of a company when choosing financial products and services, October 2006
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- Figure 158: Those who use a credit card linked to a charity or ethical cause, by gender, age, socio-economic group and region, October 2006
- Figure 159: Those who use a credit card linked to a charity or ethical cause, by supermarket usage, October 2006
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- Figure 160: Those who use a credit card linked to a charity or ethical cause, by media usage, October 2006
- Green and ethical fashion and beauty
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- Figure 161: Agreement/disagreement that ‘I would never buy clothing or footwear from companies who I thought were exploiting the people who make them’, by gender, age, socio-economic group and region, October 2006
- Figure 162: Agreement/disagreement that ‘I would never buy clothing or footwear from companies who I thought were exploiting the people who make them’, by lifestage, presence of children, Mintel’s Special Groups and detailed lifestage groups, October 2006
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- Figure 163: Agreement/disagreement that ‘I would never buy clothing or footwear from companies who I thought were exploiting the people who make them’, by household tenure and ACORN group, October 2006
- Figure 164: Agreement/disagreement that ‘I would never buy clothing or footwear from companies who I thought were exploiting the people who make them’, by supermarket usage, October 2006
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- Figure 165: Agreement/disagreement that ‘I would never buy clothing or footwear from companies who I thought were exploiting the people who make them’, by media usage, October 2006
- Figure 166: The environmental and ethical concerns of those who would never buy clothing or footwear from companies who were exploiting the people who make them, October 2006
- Figure 167: Factors influencing the environmental/ethical behaviour of those who would never buy clothing or footwear from companies who were exploiting the people who make them, October 2006
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- Figure 168: Attitudes towards ethical clothing, March 2006
- Figure 169: Ethical Shoppers – women, by gender, age, socio-economic group and region, March 2006
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- Figure 170: Ethical Shoppers – women, by lifestage, presence of children and Mintel’s Special Groups, March 2006
- Figure 171: Ethical Shoppers – women, by media usage, March 2006
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- Figure 172: Ethical Shoppers – women, by supermarket usage, March 2006
- Figure 173: Agreement/disagreement that ‘I would never buy toiletries and cosmetics that have been tested on animals’, by gender, age, socio-economic group, region, presence of children, working status, marital status, education, lifestage, MPV ownership, average miles driven per year and Internet usage, 2006
- Green and ethical travel
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- Figure 174: Attitudes towards holidays abroad, October 2006
- Figure 175: Those concerned about the impact of tourism, and those taking action, by gender, age, socio-economic group and region, October 2006
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- Figure 176: Those concerned about the impact of tourism, and those taking action, by lifestage, presence of children, Mintel’s Special Groups and detailed lifestage groups, October 2006
- Figure 177: Those concerned about the impact of tourism, and those taking action, by media usage, October 2006
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- Figure 178: Those concerned about the impact of tourism, and those taking action, by cluster group, October 2006
- Figure 179: Attitudes towards flying and ethical tourism, October 2006
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- Figure 180: Those practising ‘active’ environmental and ethical tourism, and those flying more, by gender, age, socio-economic group and region, October 2006
- Figure 181: Those practising ‘active’ environmental and ethical tourism, and those flying more, by lifestage, presence of children, Mintel’s Special Groups and detailed lifestage groups, October 2006
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- Figure 182: Those practising ‘active’ environmental and ethical tourism, and those flying more, by media usage, October 2006
- Figure 183: Those practising ‘active’ environmental and ethical tourism, and those flying more, by environmental and ethical typology groups, October 2006
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- Figure 184: Attitudes towards tourism and the environment, October 2006
- Figure 185: Attitudes towards tourism and the environment, by gender, age, socio-economic group and region, October 2006
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- Figure 186: Attitudes towards tourism and the environment, by lifestage, presence of children, Mintel’s Special Groups and detailed lifestage groups, October 2006
- Figure 187: Attitudes towards tourism and the environment, by media usage, October 2006
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