Table of Contents
Issues in the Market
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- Main issues
- Definition
- Abbreviations
Insights and Opportunities
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- Boutique bingo
- Help at hand for the smokers
- The start of any good night out
Market in Brief
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- Smoking ban to hit in 2007
- Clubs feel the burden of legislation
- The social role of bingo
- The threat of the new breed of casinos
- Gala and Mecca still out in front
- Players getting younger
Fast Forward Trends
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- Trend 1: Gender Agenda
- What's it about?
- Observations
- What next?
- Trend 2: Stop being so English
- What's it about?
- Observations
- What next?
- Trend 3: Back to the Future
- What's it about?
- Observations
- What next?
Internal Market Environment
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- Key points
- Smoking ban goes UK-wide in 2007
- Bingo clubs to be hardest-hit
- Coping with the ban
- Legislation and taxation
- Bingo under the new Gambling Act
- Social regulations and responsibility
- The tax burden
Broader Market Environment
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- Key points
- Targeting younger players in an ageing population
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- Figure 1: Trends in the age structure of the UK population, by gender, 2002-12
- Catering for the rise of the ABC1s
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- Figure 2: Forecast adult population trends, by socio-economic group, 2002-12
- Bingo and the working woman
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- Figure 3: Women in the UK workforce, 2002-12
Competitive Context
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- Key points
- Bingo and other gambling: competition or co-existence?
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- Figure 4: Bingo players’ participation in other forms of gambling, 2006
- Softly, softly for bingo and the Lottery
- The super-casino cometh
- The online market
- Bingo and other leisure activities
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- Figure 5: Consumer expenditure on selected leisure activities, 2001-06
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Gala getting technical
- An electronic future at Mecca
- The great outdoors
- Getting bingo online before the stubbing out
- Is there a ‘caring sharing’ role?
Market Size and Forecast
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- Key points
- Number of UK clubs to decline even further
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- Figure 6: Number of bingo clubs in operation* in the UK, 1996-2007
- Value has compensated for volume…so far
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- Figure 7: The bingo market, 2001-12
- Eyes down for a rocky ride in 2007
- Difficult times ahead
- Factors used in the forecast
Segment Performance
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- Key points
- Playing for bigger money
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- Figure 8: Bingo clubs’ gross revenue, by source, 2002-06
- More jackpots but now it’s time for a fag break
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- Figure 9: Number of gaming machines in bingo clubs, by machine category, 2002-06
- Catering – opportunities in the smoke-free era?
Market Share
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- Key points
- Gala and Mecca out in front
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- Figure 10: Estimated share of bingo market, by number of clubs, 2007
- Seasonal bingo
Companies and Products
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- Gala Coral Group: all angles covered
- Financial performance
- Mecca Bingo: now it’s just gambling at Rank Group
- Financial performance
- Top Ten: one to watch
- Financial performance
- Carlton Clubs: suffering in Scotland
- Financial performance
- Other multiples
Brand Communication and Promotion
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- Key points
- Greater competition on the horizon
- Gala remains the biggest spender
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- Figure 11: Main monitored media expenditure, by leading bingo operators, 2002-06
- Making it personal
- Seasonal promos maintain interest
- Foxy lady
- Promoting the game
The Consumer: Who Plays Bingo?
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- Key points
- Still playing but less often
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- Figure 12: Participation in bingo (admission charged) in the last 12 months, 2002-06
- The changing profile of the bingo player
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- Figure 13: Profile of bingo players, by age and socio-economic group, 1996-2006
- Bingo’s demographics today
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- Figure 14: Participation in bingo (admission charged), by gender, age, socio-economic group, region, presence of children, marital status, working status, household size, lifestage and Mintel’s Special Groups, 2006
- They’re still mad for it up north
- Time on their hands
- Bingo players and the smoking ban
- Regular players
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- Figure 15: Cigarette smoking, by regular bingo players, 2002-06
- Occasional players
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- Figure 16: Cigarette smoking, by occasional bingo players, 2002-06
The Consumer: Bingo’s Future Potential
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- Key points
- A niche pastime, but with significant untapped interest
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- Figure 17: Bingo playing habits, November/December 2006
- Who are the potential players?
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- Figure 18: Bingo playing habits, by gender, age, socio-economic group, region, marital status, lifestage, presence of children, household income, Internet usage, daily newspaper readership, commercial TV viewing, TV reception and supermarket usage, November/December 2006
- Let’s hear it for the boys
- The next generation of bingo players
- Some potential to go upmarket
- CHAID
- What is CHAID analysis?
- The main target groups identified
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- Figure 19: CHAID analysis of bingo playing habits, November/December 2006
The Consumer: Attitudes Towards Bingo
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- Key points
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- Figure 20: Attitudes towards bingo, November/December 2006
- Strong on sociability
- Casino competition not the biggest concern
- Attitudes by playing habits
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- Figure 21: Agreement with selected statements about bingo, by bingo playing habits, November/December 2006
- Smoking out the regulars
- Attitudes by demographics
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- Figure 22: Agreement with most popular statements about bingo, by gender, age, socio-economic group, region, marital status, lifestage, presence of children, household income, Internet usage, daily newspaper readership, commercial TV viewing, TV reception and supermarket usage, November/December 2006
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- Figure 23: Agreement with next most popular statements about bingo, by gender, age, socio-economic group, region, marital status, lifestage, presence of children, household income, Internet usage, daily newspaper readership, commercial TV viewing, TV reception and supermarket usage, November/December 2006
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