Consumers are drinking less alcohol in bars and restaurants as they look for ways to cut back on spending amid recessionary pressures and adoption of healthier lifestyles. When they do drink, however, they dare drink better, perhaps as a way to somehow make up for having to pass on other enjoyments in life.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovation and Innovators
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
Other
Market Size and Spending Patterns
Segmentation
Decision Making Drivers
Who Drinks What and Where
Key Demographics
19th December 2008
Some hotels remove minibars due to changing needs
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Four types of drinkers and their drinking habits and preferences defined
