The restaurant recession continues, and when patrons do venture out of the house to drink they are drinking less. This has spawned pricing incentives from restaurants and bar operators alike in an effort to get customers in the door. However, while price promotions have been the most frequently used strategy to drive guest traffic, more robust flavors with craft beer and cocktails have sparked interest among consumers. What was old ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Restaurant and Bar Analysis
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Competitive Context
Market Size and Forecast
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Alcoholic Beverage Consumption: An Overview
The Alcoholic Beverage Decision-Making Process
Amount Spent on Alcoholic Beverages
Alcoholic Beverage Consumption Compared to Last Year
Attitudes Towards Alcoholic Drinks and Bars
Attitudes Towards Alcoholic Beverages and Health
Alcoholic Beverage Adventurousness
Cluster Analysis
Custom Consumer Tables: Light, Medium and Heavy Users
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovation and Innovators
Brands and the Advertising Landscape
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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What price promotions are being most implemented and where there is additional opportunity to battle the recession
