Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Consumer research
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- The bottom line—strong growth to get stronger
- Female Baby Boomers and minorities driving growth
- Hispanic, black, and Asian men account for very nearly half of men’s market
- Anti-aging sales are the key to future category growth
- Retail channel preferences
- Facial skincare consumers—important segmentations by almost every demographic
- Facial skincare brand usage
- Opportunities arising from consumer data
Fast Forward Trends
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- Trend: Science, salvation and enchantment
- Always either/or?
- Leading the way
- Trend: New age wellness
- Bathing in diamonds
- Total health—emphasis on feeling
Market Drivers
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- Female Baby Boomers drive growth
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- Figure 1: Facial skincare usage, by gender, May 2006-June 2007
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- Figure 2: Frequency of facial skincare usage, by gender, May 2006-June 2007
- Figure 3: Female population, by age, 2002-12
- Teens and tweens
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- Figure 4: Teen usage of facial cleansers and moisturizers, by gender, May 2006-June 2007
- Ethnic-specific facial skincare
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- Figure 5: Population, by race and Hispanic origin, 2002-12
- Male minorities account for nearly half of the total men’s market
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- Figure 6: Importance of ethnic men to the market for moisturizers, creams, and lotions, 2007
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- Figure 7: Male facial skincare usage, by race/ethnicity, May 2006-June 2007
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- Figure 8: Male usage frequency, by types of facial skincare, by race/ethnicity, May 2006-June 2007
Market Size and Trends
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- Market size
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- Figure 9: Retail sales of facial skincare at FDM, at current and constant prices, 2002-07
- Market trends
- Natural and organic trend
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- Figure 10: Top 21 most frequent marketing claims for facial skincare product launches*, 2006 and 2007
- Botanical and herbal
- Ethical
- Convenience
- Private label
Market Segmentation
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- Overview
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- Figure 11: FDM sales of facial skincare, by type, 2005 and 2007
- Anti-aging
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- Figure 12: FDM sales of facial anti-aging products, at current and constant prices, 2002-07
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- Figure 13: Number of new food products launched globally with beauty positioning, by region, 2002 and 2007
- Facial cleansers
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- Figure 14: FDM sales of facial cleansers, at current and constant prices, 2002-07
- Acne treatments
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- Figure 15: FDM sales of acne treatments, at current and constant prices, 2002-07
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- Figure 16: Trended teen and adult facial cleansing and medicated skincare product usage, 2005 and 2007
- Moisturizers
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- Figure 17: FDM sales of facial moisturizers, at current and constant prices, 2002-07
- Fade/bleach
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- Figure 18: FDM sales of fade/bleach products, at current and constant prices, 2002-07
Supply Structure
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- Company and brand sales
- FDM sales by manufacturer
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- Figure 19: FDM sales of facial skincare, by manufacturer, 2005 and 2007
- Facial cleansers
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- Figure 20: FDM sales of facial cleansers, by manufacturer and brand, 2005 and 2007
- Anti-aging
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- Figure 21: FDM sales of facial anti-aging products, by manufacturer and brand, 2005 and 2007
- Acne treatments
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- Figure 22: FDM sales of acne treatments, by manufacturer and brand, 2005 and 2007
- Moisturizers
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- Figure 23: FDM sales of facial moisturizers, by manufacturer and brand, 2005 and 2007
- Fades/bleaches
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- Figure 24: FDM sales of fades/bleaches, by manufacturer and brand, 2005 and 2007
Advertising and Promotion
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- Introduction
- Companies and brands
- L’Oréal
- L’Oréal Skin Genesis—moisturizer and serum
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- Figure 25: L’Oréal Skin Genesis, 2007
- Garnier Nutritioniste
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- Figure 26: Garnier Nutritioniste, 2007
- L’Oréal Advanced RevitaLift Complete lotion
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- Figure 27: L’Oréal H.I.P. (High Intensity Pigment), 2006
- Procter & Gamble
- Oil of Olay Regenerist
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- Figure 28: Oil of Olay Regenerist, 2007
- Figure 29: Oil of Olay Regenerist, Micro sculpting cream 2007
- Oil of Olay Definity
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- Figure 30: Oil of Olay Definity, 2007
- Johnson & Johnson
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- Figure 31: Aveeno Active Naturals Positively Ageless, 2007
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- Figure 32: Clean & Clear acne control kit, 2006
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- Figure 33: Neutrogena Antioxidant, 2007
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- Figure 34: RoC Retinal Anti-wrinkle, 2007
- Estée Lauder
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- Figure 35: Estée Lauder Idealist, 2007
- Avon
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- Figure 36: Avon Anew Clinical Advance Wrinkle Corrector, 2007
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- Figure 37: Avon Ultimate Night Cream, 2007
- Other advertisers
- Dove Skin Vitalizer
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- Figure 38: Dove Skin Vitalizer, 2006
- Nivea for Men Skin care
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- Figure 39: Nivea for Men Skincare, 2006
- Oxy Spot treatment
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- Figure 40: Oxy Spot treatment, 2007
- St. Ives Apricot Scrub
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- Figure 41: St. Ives Apricot Scrub, 2007
- StriVectin-SD
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- Figure 42: StriVectin-SD, 2007
- ProActive Solution
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- Figure 43: ProActive Solution, 2007
Retail Distribution
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- Introduction
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- Figure 44: Retail sales of facial skincare at FDM, by channel, 2005 and 2007
- Drug stores and other IRI channels
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- Figure 45: U.S. drug store and other IRI channel sales of facial skincare, at current and constant prices, 2002-07
- Other IRI channels
- Supermarkets
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- Figure 46: U.S. supermarket sales of facial skincare, at current and constant prices, 2002-07
The Adult Consumer—Usage and Product Preference
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- Usage summary
- Key consumer groups for facial skincare products
- Products used
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- Figure 47: Facial skincare products used, by gender, November 2007
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- Figure 48: Facial skincare products used, by age, November 2007
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- Figure 49: Facial skincare products used, by race/ethnicity, November 2007
- Product attributes
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- Figure 50: Ingredients found in skincare products typically used, by gender, November 2007
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- Figure 51: Ingredients found in skincare products typically used, by race/ethnicity, November 2007
- Brands of medicated skincare products used
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- Figure 52: Brands of medicated skincare products used, by race/ethnicity, May 2006-June 2007
- Incidence of buying prestige brands
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- Figure 53: Prestige brands of skincare products used, by race/ethnicity, November 2007
The Adult Consumer—Attitudes Towards Facial Skincare
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- Opportunities summary
- Brand loyalty
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- Figure 54: Degrees of brand loyalty to facial skincare products, November 2007
- Where facial skincare consumers get their information
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- Figure 55: Sources of information on which products to use, by gender, November 2007
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- Figure 56: Sources of information on which products to use, by age, November 2007
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- Figure 57: Sources of information on which products to use, by race/ethnicity, November 2007
The Teen Consumer—Product Usage
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- Summary
- Teens and facial skincare
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- Figure 58: Types of facial cleansing/medicated products used—teens, by age and gender, May 2006-June 2007
- Facial cleansing and medicated products
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- Figure 59: Forms of facial cleansing/medicated products used—teens, by gender, May 2006-June 2007
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- Figure 60: Brands of facial cleansing/medicated products used—teens, by gender, May 2006-June 2007
- Moisturizers/creams/lotions
- Types used
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- Figure 61: Types of moisturizers/creams/lotions used—teens, by gender, May 2006-June 2007
- Products used
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- Figure 62: Facial skincare products used—teens, by gender and age, November 2007
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- Figure 63: Main facial concern—teens, by gender and age, November 2007
The Teen Consumer – Purchasing Habits
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- Introduction
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- Figure 64: Retail outlets used to purchase facial skincare product—teens, by age and gender, November 2007
- Number of different brands used
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- Figure 65: Number of brands used—teens, by gender and age, November 2007
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- Figure 66: Number of facial skincare brands used—teens, by race/ethnicity, November 2007
Forecast
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- Facial skincare market
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- Figure 67: Forecast of total U.S. retail sales of facial skincare at FDM, at current and constant prices, 2007-12
- Anti-aging
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- Figure 68: Forecast of U.S. sales of facial anti-aging products at FDM, at current and constant prices, 2007-12
- Facial cleansers
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- Figure 69: Forecast of U.S. sales of facial cleansers at FDM, at current and constant prices, 2007-12
- Acne treatments
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- Figure 70: Forecast of U.S. sales of acne treatments FDM, at current and constant prices, 2007-12
- Moisturizers
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- Figure 71: Forecast of U.S. sales of facial moisturizers FDM, at current and constant prices, 2007-12
- Fade/bleach
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- Figure 72: Forecast of U.S. sales of fade/bleach products FDM, at current and constant prices, 2007-12
Appendix: Trade Associations
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