Table of Contents
Issues in the Market
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- Main issues
- Definition
- Abbreviations
Future Opportunities
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- Turning 3D into 4D
- The movie industry credit scheme
- Buy the movie pack
- A new revenue stream
- Decipher the plot yourself
Market in Brief
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- Value sales being maintained
- Rentals in unstoppable decline…
- … but the rise of postal companies softening the blow
- Innovation is rife
- Kids and young adults already mature consumers
- TV subscription channels most popular
- New technology in the home on the rise
- Attitudes towards film dictated by the recession
Internal Market Environment
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- Key points
- DVDs bought…
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- Figure 1: Pre-recorded DVDs bought in the last 12 months, 2005-08
- … and hired
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- Figure 2: Trends in watching hired DVDs/videos, 2004-08
- Cinema: affordable escapism
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- Figure 3: UK cinema market, by value*, 2004-14
- Nobody knows anything
- The multichannel TV market
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- Figure 4: UK multichannel TV households, by platform, 2003-08
- TVs ownership getting bigger and better
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- Figure 5: Number of television sets, 2004-08
- Home-cinema system ownership
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- Figure 6: Those with a home cinema system, 2004-08
- Universal appeal
- Some data on other equipment
- The PC market
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- Figure 7: Home computer key metrics, UK, 2004-08
- Downloading and internet connections
- Video games
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- Figure 8: Trends in consoles and games (including PC games), 2004-08
- Illegal downloads and other piracy
- Digital Britain
Broader Market Environment
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- Key points
- The impact of the recession
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- Figure 9: Trends in selected areas of discretionary expenditure, at current and constant prices, 1989-94
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- Figure 10: GDP, PDI, consumer expenditure and savings, at constant 2004 prices, 2004-14
- How the present climate is affecting leisure
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- Figure 11: Impact of the recession on leisure activities, April 2009
- Demographic trends
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- Figure 12: Trends in the age structure of the UK population, by gender, 2004-14
- Figure 13: Forecast adult population trends, by socio-economic group, 2004-14
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- Figure 14: UK households, by size, 2004-14
Competitive Context
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- Key points
- Hiring DVDs and cinema relatively low on the list of leisure pursuits
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- Figure 15: Participation in leisure activities, 2008
- Leisure revenues
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- Figure 16: Consumer expenditure on selected leisure goods and activities, 2003-08
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Movie vending
- Blu-ray app on the iPhone
- Bringing movies to remote communities
- Stream straight to the TV
- 3D TV coming to Sky in 2010
- Motorola bringing blockbusters to mobile phones
Market Size and Forecast
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- Key points
- Retail volumes up, rental down across the board
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- Figure 17: Pre-recorded video and DVD industry key metrics, UK, 2004-08
- Market forecast
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- Figure 18: The pre-recorded video and DVD retail and rental market, 2004-14
Segment Performance
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- Key points
- Retail market
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- Figure 19: Retail sales of DVDs/videos, by value and volume, 2004-08
- Rental market
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- Figure 20: DVDs/video rental consumer market, by value and volume, 2004-08
- Carry On-demand
- The future of cinema is here and it’s in 3D
- Blu-ray DVDs growing…
- … but hardware not keeping up
- High street market shaken up by closures…
- … but online knows its place
- Supermarkets sweeping up
- Downloads and streaming
Market Share
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- Key points
- Retail sales: Supermarkets edge ahead of specialists
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- Figure 21: DVD, Blu-ray and video, percentage value and volume market share, by retailer, 2008
- Comparing the DVD purchase market
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- Figure 22: DVDs to buy, by price and selected retailer, August 2009
- Rentals
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- Figure 23: Source of rentals, by retail channel, 2007 and 2008
- Cinema
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- Figure 24: Cinema operators in the UK, by number of sites and screens, 2008
Companies and Products
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- Key points
- Movie rental companies current offers
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- Figure 25: Online movie rentals, by product offers, as at July 2009
- Major players
- 4oD
- Amazon
- Blockbuster
- Cinema Paradiso
- easyCinema.com
- LoveFilm
- My Movie Stream (OutNow)
- Odeon Direct
- Sofa Cinema
- Tesco DVD Rental
Kids and Film Viewing Habits
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- Key points
- Kids’ spending priorities
- Bedroom viewing
- Downloading films starting young
- The ubiquitous cinema
- Kids and technology
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- Figure 26: New technology have in home and use, by young adults, 2006 and 2008
- Movie watching: renting and buying
Film Viewing By Delivery and Frequency
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- Key points
- Regular film viewers prefer TV
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- Figure 27: How and where films watched and purchased, by frequency, July 2009
- Cross-sector film viewing
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- Figure 28: How and where films watched regularly, by most popular methods of viewing, July 2009
- Figure 29: How and where films watched regularly, by least popular methods of viewing, July 2009
What Attracts us To Films?
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- Key points
- Word of mouth and friend’s recommendation come out top
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- Figure 30: Major influences on film choice, July 2009
- What influences regular viewers?
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- Figure 31: Regular films viewers, by big infuences, July 2009
The Home Movie Experience
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- Key points
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- Figure 32: Electronic equipment in the home, July 2009
- Large TVs and home cinema
- Portable DVD players
- Blu-ray
- Equipment by regular movie viewing
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- Figure 33: Electronic equipment owned, by most popular ways of watching movies by regular film watchers, July 2009
- Figure 34: Electronic equipment owned, by next most popular ways of watching movies by regular film watchers, July 2009
Attitudes Towards Film
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- Key points
- Value for money is foremost for consumers
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- Figure 35: Attitudes towards buying and renting films, July 2009
- Buying DVDs
- Renting DVDs
- The recession
- New technology
- Piracy
- Attitudes towards film by regular movie watchers
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- Figure 36: Attitudes towards film, by most popular ways of watching movies by regular film watchers, July 2009
- Figure 37: Attitudes towards film, by next most popular ways of watching movies by regular film watchers, July 2009
Appendix – Internal Market Environment
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- Buying pre-recorded DVDs
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- Figure 38: Trends in buying pre-recorded DVDs, 2006 and 2008
- TV ownership
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- Figure 39: Screen size, 2004-08
- Figure 40: Screen type of TVs owned, 2006-08
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- Figure 41: Features of TVs owned, 2004-08
- Figure 42: When television was obtained, 2004-08
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- Figure 43: Cost of television sets owned, 2004-08
- PC/internet market
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- Figure 44: Home internet use in the UK, key metrics, 2004-08
- Figure 45: Broadband connection speed, 2008
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- Figure 46: Trend in home PC usage, 2004-08
- Home cinema systems
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- Figure 47: Those with a home cinema system, by demographic sub-group, 2004-08
- Other equipment
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- Figure 48: Trends in video equipment ownership, 2008
- Figure 49: Those who prefer to watch films at the cinema to TV, 2004-08
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- Figure 50: Those who prefer to watch films at the cinema to TV, by demographic sub-group, 2004-08
- Figure 51: Regular cinema-goers, 2004-08
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- Figure 52: Regular cinema-goers, by demographics, 2004-08
- I love to buy new gadgets and appliances
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- Figure 53: Those who love to buy new gadgets and appliances, 2004-08
- Figure 54: Those who love to buy new gadgets and appliances, by demographics, 2004-08
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- Figure 55: Those who consider new technology important, by demographic sub-group, 2008
Appendix – Broader Market Environment
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- Figure 56: Spending intentions towards going to cinema in the coming year, by demographic sub-group, July 2009
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Appendix – Kids and Film Viewing Habits
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- Figure 57: DVD rental, in older kids’ homes, 2008
- Figure 58: Things spent money on, by younger kids, 2004-08
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- Figure 59: Things spent money on, by younger kids, 2008
- Figure 60: Things spent money on, by older kids, 2008
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- Figure 61: Younger kids who have a TV in their bedroom, by demographic sub-group, 2004-08
- Figure 62: Older kids who have a TV in their bedroom, by demographic sub-group, 2004-08
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- Figure 63: Technology have in home and in bedroom, by younger kids, 2004-08
- Figure 64: Technology have in home and in bedroom, by older kids, 2004-08
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- Figure 65: What younger kids use the internet for, 2008
- Figure 66: What older kids use the internet for, 2008
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- Figure 67: Frequency of going to cinema in the last year, by older kids, 2004-08
- Figure 68: Number of films seen at the cinema since Christmas, by younger kids, 2004-08
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- Figure 69: Younger kids and statements towards cinema, by demographic sub-group, 2008
- Figure 70: Older kids and statements towards cinema, by demographic sub-group, 2008
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- Figure 71: Hours a week spent watching rented/bought videos/DVDs, by younger kids, 2004-08
- Figure 72: Hours a week spent watching rented/bought videos/DVDs, by older kids, 2004-08
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- Figure 73: Older kids who fast forward through ads, 2004-08
- Figure 74: Who decides which films to watch, by younger kids, 2004-08
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- Figure 75: Who decides which films to watch, by older kids, 2004-08
- Figure 76: Favourite type of films of older kids, 2004-08
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- Figure 77: Type of films rented, by older kids, 2004 and 2008
- Figure 78: Types of videos/DVD bought or received as presents, by older kids, 2006 and 2008
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- Figure 79: Types of videos/DVD owned, by younger kids, 2004-08
- Figure 80: Videos/DVD bought, by older kids, 2004-08
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- Figure 81: Number of videos/DVD bought or received as presents, by older kids, 2008
- Figure 82: Videos/DVDs received as presents by older kids, by demographic sub-group, 2004-08
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Appendix – Film Viewing By Delivery and Frequency
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- Figure 83: Most popular frequency of obtaining feature films regularly, by demographic sub-group, July 2009
- Figure 84: Next most popular frequency of obtaining feature films regularly, by demographic sub-group, July 2009
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- Figure 85: Most popular frequency of obtaining feature films occasionally, by demographic sub-group, July 2009
- Figure 86: Next most popular frequency of obtaining feature films occasionally, by demographic sub-group, July 2009
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- Figure 87: Most popular frequency of obtaining feature films rarely, by demographic sub-group, July 2009
- Figure 88: Next most popular frequency of obtaining feature films rarely, by demographic sub-group, July 2009
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- Figure 89: Most popular frequency of obtaining feature films never in past year, by demographic sub-group, July 2009
- Figure 90: Next most popular frequency of obtaining feature films never in past year, by demographic sub-group, July 2009
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Appendix – What Attracts Us To Films?
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- Figure 91: Most popular method of choosing films to watch – big influence, by demographic sub-group, July 2009
- Figure 92: Next most popular methods of choosing films to watch - big influence, by demographic sub-group, July 2009
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- Figure 93: Most popular methods of choosing films to watch – some influence, by demographic sub-group, July 2009
- Figure 94: Next most popular methods of choosing films to watch – some influence, by demographic sub-group, July 2009
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- Figure 95: Most popular methods of choosing films to watch – no influence, by demographic sub-group, July 2009
- Figure 96: Next most popular methods of choosing films to watch – no influence, by demographic sub-group, July 2009
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- Figure 97: Most popular frequency of obtaining feature films regularly, by big influence, July 2009
- Figure 98: Next most popular frequency of obtaining feature films regularly, by big influence, July 2009
- Figure 99: Most popular frequency of obtaining feature films regularly, by some influence, July 2009
- Figure 100: Next most popular frequency of obtaining feature films regularly, by some influence, July 2009
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- Figure 101: Most popular frequency of obtaining feature films regularly, by no influence, July 2009
- Figure 102: Next most popular frequency of obtaining feature films regularly, by no influence, July 2009
- Figure 103: Most popular frequency of obtaining feature films occasionally, by big influence, July 2009
- Figure 104: Next most popular frequency of obtaining feature films occasionally, by big influence, July 2009
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- Figure 105: Most popular frequency of obtaining feature films occasionally, by some influence, July 2009
- Figure 106: Next most popular frequency of obtaining feature films occasionally, by some influence, July 2009
- Figure 107: Most popular frequency of obtaining feature films occasionally, by no influence, July 2009
- Figure 108: Next most popular frequency of obtaining feature films occasionally, by no influence, July 2009
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- Figure 109: Most popular frequency of obtaining feature films rarely, by big influence, July 2009
- Figure 110: Next most popular frequency of obtaining feature films rarely, by big influence, July 2009
- Figure 111: Most popular frequency of obtaining feature films rarely, by some influence, July 2009
- Figure 112: Next most popular frequency of obtaining feature films rarely by some influence, July 2009
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- Figure 113: Most popular frequency of obtaining feature films rarely, by no influence, July 2009
- Figure 114: Next most popular frequency of obtaining feature films rarely, by no influence, July 2009
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Appendix – The Home Movie Experience
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- Figure 115: Most popular equipment own, by demographic sub-group, July 2009
- Figure 116: Next most popular equipment own, by demographic sub-group, July 2009
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- Figure 117: Most popular equipment own, by frequency of obtaining feature films regularly, July 2009
- Figure 118: Next most popular equipment own, by frequency of obtaining feature films regularly, July 2009
- Figure 119: Most popular equipment own, by frequency of obtaining feature films occasionally, July 2009
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- Figure 120: Next most popular equipment own, by frequency of obtaining feature films occasionally, July 2009
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Appendix – Attitudes Towards Film
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- Figure 121: Most popular statements on buying and renting films, by demographic sub-group, July 2009
- Figure 122: Next most popular statements on buying and renting films, by demographic sub-group, July 2009
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- Figure 123: Other statements on buying and renting films, by demographic sub-group, July 2009
- Figure 124: Most popular statements on buying and renting films, by frequency of obtaining feature films regularly, July 2009
- Figure 125: Next most popular statements on buying and renting films, by frequency of obtaining feature films regularly, July 2009
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- Figure 126: Most popular statements on buying and renting films, by frequency of obtaining feature films occasionally, July 2009
- Figure 127: Next most popular statements on buying and renting films, by frequency of obtaining feature films occasionally, July 2009
- Figure 128: Most popular statements on buying and renting films, by frequency of obtaining feature films rarely, July 2009
- Figure 129: Next most popular statements on buying and renting films, by frequency of obtaining feature films rarely, July 2009
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