Table of Contents
Issues in the Market
-
- Main issues
- Definition of TGI lifestage groups
- Toluna (Qualboard)
- Abbreviations
Future Opportunities
-
- Shop Your Age? (Trend from Inspire)
- Men Shopping Badly (Trend from Inspire)
- Instant Gratification? (Trend from Inspire)
Market in Brief
-
- The menswear market
- Demographic changes and opportunities
- More ABs who prefer quality over quantity
- Unemployment is a key factor
- Less money but personal appearance still important
- Who is buying?
- Industry insights
- Mintel’s consumer typologies
Broader Market Environment
-
- Key points
- Male population trends
-
- Figure 1: Trends in UK male population and total population, by age, 2004, 2009 and 2014
- Demographics – moving on up
-
- Figure 2: Trends in UK male population, by socio-economic group, 2004, 2009 and 2014
- Health – men are more overweight than women
-
- Figure 3: Projection of overweight and obesity prevalence among adults in England, by gender, 2003-50
- Male unemployment peaks in 2009
-
- Figure 4: UK workforce, employed and unemployed, 2004, 2009 and 2014
- Income – men are the providers
-
- Figure 5: Total family income before tax, by gender, 2005-09
- Children on the increase
-
- Figure 6: Child population and birth statistics, UK, 2004, 2009 and 2014
- Men more connected to the internet than women
-
- Figure 7: Internet penetration at home/work/place of study or elsewhere in GB, by gender, socio-economic group and age, 2003-09
Strengths and Weaknesses
-
- Strengths
- Weaknesses
Market Size and Forecast
-
- Key points
- The clothing market
- Men’s outerwear market size
-
- Figure 8: Men’s outerwear market, 2004-14
- Outlook
Men’s Attitudes Towards Personal Appearance
-
- Key points
- Introduction
- Men care about their looks
-
- Figure 9: Agreement with ‘I look after my appearance, my image’, by lifestage groups, 2009
-
- Figure 10: Agreement with ‘What I want most is to be fit and active’, by lifestage groups, 2009
- Figure 11: Agreement with ‘What I want most is to look attractive/well-groomed’, by lifestage groups, 2009
- Attractive versus active
- Men try to keep in shape
-
- Figure 12: Most likely to visit leisure centre/gym/health club in the last 12 months, by lifestage groups, 2009
-
- Figure 13: Most likely to be slimming in the last 12 months, by lifestage groups, 2009
Men’s Attitudes Towards Clothes Shopping
-
- Key points
- Shopping enjoyment and the internet
- Trying new things
- Men and their confidence
- Price and special offers
- Trends within personal appearance statements
-
- Figure 14: Trends in agreement with statements on personal appearance, 2005-09
- Enjoyment and spending
- Well dressed doesn’t mean latest fashions
- Statements on personal appearance
- Young men enjoy clothes shopping
- Well dressed is not necessarily trendy
- Older men like comfort
- Men who think that ‘they’re worth it’
- What motivates them to buy?
- Children affect treating behaviour
-
- Figure 15: Statements on luxury, by lifestage groups, 2009
- Men are keen on making their clothes last
-
- Figure 16: Statements on clothing, by lifestage groups, 2009
- Flown the Nesters are most enthusiastic
- Jeans are the young-ish uniform
- Laid-back attitude
- Childless groups buy regularly
What Clothing Items Men Buy
-
- Key points
- What type of clothing are men buying?
-
- Figure 17: Trends in expenditure on outerwear, 2007-09
- Smart vs casual
-
- Figure 18: Trends in average amount spent on men’s outerwear, 2007-09
- Expenditure on outerwear by lifestage
-
- Figure 19: Trends in expenditure on outerwear, by lifestage groups, 2007-09
- What garments men buy
- Fledglings
- Flown the Nest
- Nest Builders
- Playschool Parents
- Primary School Parents
- Secondary School Parents
- Midlife Independents
- Unconstrained Couples
- Hotel Parents
- Senior Sole Decision Makers
- Empty Nesters
Consumer Lifestyle Typologies
-
- Key points
-
- Figure 20: Consumer lifestyle types, 2009
- Quality Lovers (43.6%)
- Comfort Lovers (32.6%)
- Snappy Dressers (23.8%)
Men’s Motivations for Buying Clothes
-
- Key points
-
- Figure 21: Motivations to buy clothes, August 2009
- Replacement top reason for buying clothes
-
- Figure 22: Motivations to buy clothes, by age and socio-economic group, August 2009
- For something special
- Special offers make men act
- Younger men are keen to look good at work
How Men Feel About Buying Clothes
-
-
- Figure 23: How men feel about buying clothes, August 2009
- Quality first
-
- Figure 24: Most popular clothes-buying behaviour, by age and socio-economic group, August 2009
- Price and spending less
- Confidence and loyalty
- Further analysis
- Trust and quality opportunities
-
- Figure 25: Clothes-buying behaviour, by motivations to buy clothes, August 2009
-
Consumer Typologies
-
- Key points
-
- Figure 26: Consumer groups, August 2009
- Money Worriers (31%)
- Safety Lovers (30%)
- Quality Carers (24%)
- Loyalistas (16%)
Appendix – Men’s Attitudes Towards Clothes Shopping
-
-
- Figure 27: Statements on shopping, by lifestage groups, 2009
- Figure 28: Statements on clothing, by lifestage groups, 2009
-
- Figure 29: Statements on personal appearance, by lifestage groups, 2009
-
Appendix – What Clothing Items Men Buy
-
-
- Figure 30: Trends in expenditure on outerwear, by lifestage groups, 2007-09
- Figure 31: Trends in expenditure on outerwear, by lifestage groups, 2007-09
-
- Figure 32: Trends in expenditure on outerwear, by lifestage groups, 2007-09
- Figure 33: Trends in expenditure on outerwear, by lifestage groups, 2007-09
-
- Figure 34: Expenditure on outerwear, by lifestage groups, 2009
- Figure 35: Expenditure on outwear, by lifestage groups, 2009
-
- Figure 36: Trends in expenditure on outwear, 2007-09
- Figure 37: Trends in expenditure on outwear, 2007-09
-
- Figure 38: Trends in expenditure on outwear, 2007-09
- Figure 39: Trends in expenditure on outwear, 2007-09
-
- Figure 40: Trends in expenditure on outwear, 2007-09
- Figure 41: Trends in expenditure on outwear, 2007-09
-
- Figure 42: Trends in expenditure on outwear, 2007-09
- Figure 43: Trends in expenditure on outwear, 2007-09
-
- Figure 44: Trends in expenditure on outwear, 2007-09
- Figure 45: Trends in expenditure on outwear, 2007-09
-
- Figure 46: Trends in expenditure on outwear, 2007-09
-
Appendix – Consumer Lifestyle Typologies
-
-
- Figure 47: Lifestyle statements, by target groups, 2009
-
- Figure 48: Demographic breaks, by target groups, 2009
-
Appendix – Men’s Motivations for Buying Clothes
-
-
- Figure 49: Motivations to buy clothes, by demographics, August 2009
-
Appendix – How Men Feel About Buying Clothes
-
-
- Figure 50: Clothes-buying behaviour, by demographics, August 2009
-
Appendix – Consumer Typologies
-
-
- Figure 51: Motivations to buy clothes, by target groups, August 2009
-
- Figure 52: Clothes-buying behaviour, by target groups, August 2009
-
- Figure 53: Target groups, by demographics, August 2009
-
Back to top