Table of Contents
Issues in the Market
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- Key issues:
- Definitions
- Abbreviations
Future Opportunities
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- Local Knowledge
- Turn here
- Transumers
- A to see to B
- Leisure usage
- Innovation station
Market in Brief
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- Journeys held
- Government steps in
- Investment vs cuts
- Value, fares and confusion
- Miles, business and going green
Internal Market Environment
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- Key points
- Investment rolls on
- Full (high) speed ahead
- Bumper to bumper
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- Figure 1: Licensed cars in Great Britain, 1999-2008
- Figure 2: Car ownership, 2005-09
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- Figure 3: Retail Prices Index: Transport components, 1998-2008
- Year of the UK holiday
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- Figure 4: Domestic holiday volumes and value, 2004-09
- What ATOC wants
- East Coast takeover and nationalisation
- Fare’s fair
Broader Market Environment
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- Key points
- Recession and rail
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- Figure 5: GDP, PDI, consumer expenditure and savings, at constant 2004 prices, 2004-14
- Ageing away
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- Figure 6: Trends in the age structure of the UK population, by gender, 2004-14
- ABCDEase of travel
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- Figure 7: Forecast adult population trends, by socio-economic group, 2004-14
- Rail-shy and retiring
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- Figure 8: Forecast adult population trends, by lifestage, 2004-14
- Inter(net) City
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- Figure 9: British internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group, age, region and working status, 2004-09
Competitive Context
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- Key points
- Planes, trains and automobiles
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- Figure 10: National Travel Survey 2008: Percentage of all domestic trips, by purpose and mode, 2008
- Figure 11: National Travel Survey 2008: Percentage of domestic distance travelled, by purpose and mode, 2008
- Fly UK
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- Figure 12: Long-distance domestic rail vs domestic airline passengers, 2003/04-2008/09
- Holidaymakers get behind the wheel
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- Figure 13: Domestic holidays, by mode of transport, 2005-09
- Green edge
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- Figure 14: Percentage of total UK carbon emissions, by mode of passenger transport, 2007
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Environmental
- Stations
- Track
- Ticketing
- Holidays
- Onward travel
Market Size and Forecast
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- Key points
- Journeys decrease as recession impacts
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- Figure 15: Volume of UK passenger rail journeys, 2004/05-2014/15
- Value growth ends
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- Figure 16: Value of UK domestic rail passenger journeys, 2004/05-2014/15
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- Figure 17: Estimated value of UK domestic rail passenger journeys, 2004/05-2008/09
Segment Performance
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- Key points
- Business and pleasure
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- Figure 18: Proportion and volume of UK domestic rail passenger journeys, by purpose, 2008/09
- Rolling along
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- Figure 19: Long-distance UK domestic passenger rail journeys, volume, value and average fare, 2004/05-2008/09
Market Share
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- State of the nation
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- Figure 20: UK rail operating companies, 2009
Companies and Products
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- Key points
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- Figure 21: Individual train operators’ scores – percentage rated satisfactory or good in the National Passenger Survey, 2008 and 2009
- Association of Train Operating Companies
- Arriva Trains Wales
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- Figure 22: Arriva Trains Wales, financials, 2007 and 2008
- CrossCountry
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- Figure 23: Arriva Plc UK trains, financials (includes CrossCountry and Arriva Trains Wales), 2007 and 2008
- East Coast
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- Figure 24: National Express UK trains, financials (includes East Coast, C2C and East Anglia), 2007 and 2008
- East Midlands Trains
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- Figure 25: East Midlands trains, financials, 2008 and 2009
- First Great Western
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- Figure 26: First Great Western, financials, 2007 and 2008
- First ScotRail (ScotRail)
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- Figure 27: First ScotRail, financials, 2008 and 2009
- Northern Rail
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- Figure 28: Northern Rail, financials, 2008 and 2009
- Southern Rail
- Virgin Trains
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- Figure 29: Virgin Rail Group Limited, financials, 2007 and 2008
Brand Elements
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- Key points
- Brand map
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- Figure 30: Attitudes towards and usage of domestic rail brands, December 2009
- Brand qualities of domestic rail brands
- Virgin both best and worst
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- Figure 31: Personalities of various domestic rail brands, December 2009
- Experience of domestic rail brands
- Biggest networks most used
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- Figure 32: Consumer usage of various domestic rail brands, December 2009
- Brand consideration for domestic rail brands
- Virgin most considered
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- Figure 33: Consideration of various domestic rail brands, December 2009
- Brand satisfaction for domestic rail brands
- Virgin offers most positive experience
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- Figure 34: Satisfaction with various domestic rail brands, December 2009
- Brand commitment to domestic rail brands
- ScotRail serves local needs
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- Figure 35: Commitment to various domestic rail brands, December 2009
- Brand intentions for domestic rail brands
- Loyalty low, but Virgin still most popular
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- Figure 36: Future usage intentions for various domestic rail brands, December 2009
- Brand recommendation for domestic rail brands
- National Express gone, but one of the best
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- Figure 37: Recommendation of various domestic rail brands, December 2009
- First Great Western
- What the consumer thinks
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- Figure 38: Attitudes towards the First Great Western brand, December 2009
- Southern
- What the consumer thinks
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- Figure 39: Attitudes towards the Southern brand, December 2009
- Arriva Trains Wales
- What the consumer thinks
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- Figure 40: Attitudes towards the Arriva Trains Wales brand, December 2009
- ScotRail
- What the consumer thinks
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- Figure 41: Attitudes towards the ScotRail brand, December 2009
- Virgin Trains
- What the consumer thinks
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- Figure 42: Attitudes towards the Virgin Trains brand, December 2009
Who Travels by Rail?
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- Key points
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- Figure 43: Rail travel in the past 12 months, 2007 and 2009
- Age of the train rolls on
- Train for all
- Business and short breaks boost ABs
Rail Travel Habits
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- Key points
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- Figure 44: Rail travel habits, November 2009
- Station still standard
- Online and advance on track
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- Figure 45: Rail travel habits, by most popular rail travel in the past 12 months, November 2009
- Food, drink and first class
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- Figure 46: Rail travel habits, by rail travel in the past 12 months, November 2009
What People Think of Rail Travel
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- Key points
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- Figure 47: Attitudes towards rail travel, November 2009
- ‘Expensive’ expansion
- ‘Fairness’ and booking
- Planes, trains, cars and the environment
- Experience means expense – but better impression
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- Figure 48: Attitudes towards rail travel, by rail travel in the past 12 months, November 2009
Targeting Opportunities
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- Key points
- Target groups
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- Figure 49: Target groups, November 2009
- Fans
- Users
- Turned-off by Ticket Buying
- Anti-train
- Off The Rails
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- Figure 50: Rail travel in the past 12 months, by target groups, November 2009
Appendix – Competitive Context
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- Figure 51: Overseas travel modes comparison – visits abroad, by UK residents (all types including holidays, business and VFR travel), 2004-08
- Figure 52: Overseas travel modes comparison – visits to the UK, by overseas residents (all types including holidays, business and VFR travel), 2004-08
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Appendix – Segment Performance
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- Figure 53: Volume of visits abroad by UK residents via tunnel crossing, by purpose of visit, 2004-08
- Figure 54: Volume of visits to the UK by overseas residents via tunnel crossing, by purpose of visit, 2004-08
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Appendix – Who Travels by Rail
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- Figure 55: Most popular rail travel in the past 12 months, by demographics, November 2009
- Figure 56: Next most popular rail travel in the past 12 months, by demographics, November 2009
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Appendix – Rail Travel Habits
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- Figure 57: Rail travel habits, by demographics, November 2009
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Appendix – What People Think of Rail Travel
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- Figure 58: Attitudes towards rail travel, by most popular types of rail travel in the past 12 months, November 2009
- Figure 59: Attitudes towards rail travel, by rail travel habits, November 2009
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- Figure 60: Most popular attitudes towards rail travel, by demographics, November 2009
- Figure 61: Next most popular attitudes towards rail travel, by demographics, November 2009
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- Figure 62: Other attitudes towards rail travel, by demographics, November 2009
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Appendix – Targeting Opportunities
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- Figure 63: Target groups, by demographics, November 2009
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