Table of Contents
Issues in the Market
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- Key issues
- Definitions
- Abbreviations
Future Opportunities
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- Austerity down on the farm
- An end to ‘everything for everyone’
Market in Brief
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- Invest and conquer
- The bigger picture
- The holiday centre appeal
- Diversity and diversify
- Internet intensifies
- Whatever next?
Internal Market Environment
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- Key points
- Home holidays ahead
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- Figure 1: Domestic vs overseas holidays, 2004-09
- Overseas expenditure falls
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- Figure 2: Domestic and overseas holidays expenditure, 2004-09
- Two thirds take holidays
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- Figure 3: Percentage of adults booking domestic and overseas holidays, 2009
- Short and sweet UK breaks
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- Figure 4: Length of last UK holiday, 2005-09
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- Figure 5: Month when last UK holiday began, 2005-09
- Down came the rain
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- Figure 6: Mean annual temperatures and rainfall, 1960-2009
- Concerts and festivals
- Mainland invasion
Broader Market Environment
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- Key points
- Crawling out of recession
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- Figure 7: GDP, PDI, consumer expenditure and savings, at constant 2004 prices, 2004-14
- More families with younger children on the horizon
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- Figure 8: Trends in the age structure of the UK population, by gender, 2004-14
- AB increase
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- Figure 9: Forecast adult population trends, by socio-economic group, 2004-14
- Rise of the retired
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- Figure 10: Forecast adult population trends, by lifestage, 2004-14
- One-person household surge
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- Figure 11: UK households, by size, 2004-14
- Internet maturing, broadband base widens
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- Figure 12: British internet penetration at home/work/place of study or elsewhere, by gender, socio-economic group, age, region and working status, 2004-09
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- Figure 13: Broadband internet connection at home over time, by gender, age and socio-economic group, 2004-09
- Exchange rates reckoning
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- Figure 14: Exchange rates for Sterling against selected currencies as at 9 December 2005-09
Competitive Context
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- Key points
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- Figure 15: Outbound holiday visits, by region and key countries visited, 2005-09
- E‘value’ate
- Bucket and spade
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- Figure 16: Type of holiday taken for last UK holiday, 2005-09
- Come stay with me
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- Figure 17: Type of accommodation used for last domestic holiday, 2005-09
- Holiday centres outperform expenditure rise
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- Figure 18: Domestic holidays expenditure and value of UK holiday centres market, 2004-09
- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Snow and Spa at Butlins
- Wi-Fi access from BT
- X Factor Redcoats
- Not snowed under
- Treasure hunting
Market Size and Forecast
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- Key points
- Value continues to rise
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- Figure 19: Volume and value of the UK holiday centres market, 2004-14
- The past
- The present
- The future
Segment Performance
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- Key points
- Ever shorter experiences
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- Figure 20: Length of stay at holiday centres, 2005-09
- Unseasonal adventure
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- Figure 21: Month when last holiday began, 2005-09
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- Figure 22: When holiday taken, 2008 and 2009
- The car’s the star
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- Figure 23: Main method of travel to holiday, 2005-09
- Caravans being chased
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- Figure 24: Type of holiday accomodation, 2005-09
- Book ’n go
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- Figure 25: Advance booking, 2005-09
- Safety in numbers
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- Figure 26: Number of group members in last holiday centre holiday, 2005-09
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- Figure 27: Who went on holiday with, 2008 and 2009
- Budget beating
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- Figure 28: Cost of holiday, 2005-09
Market Share
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- Key points
- Main brands
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- Figure 29: Key brands: holiday centres and parks, 2010
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- Figure 30: Holiday camp use, by type of accomodation, 2009
Companies and Products
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- Key points
- Bourne Leisure Group
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- Figure 31: Bourne Leisure Holdings Limited UK financials, 2007 and 2008
- Butlins
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- Figure 32: Butlins Skyline UK financials, 2007 and 2008
- Haven Holidays
- Warner Leisure Hotels
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- Figure 33: Bourne Holidays Limited UK financals, 2007 and 2008
- Center Parcs
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- Figure 34: Center Parcs UK financials, 2008 and 2009
- Park Holidays UK
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- Figure 35: Park Holidays UK financials, 2007 and 2008
- Parkdean Holidays
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- Figure 36: Parkdean Holidays UK financials, 2008 and 2009
- Park Resorts Limited
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- Figure 37: Park Resorts Limited UK financials, 2007 and 2008
- Pontin’s Holiday Parks
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- Figure 38: Pontin’s UK financials, 2007 and 2008
- South Lakeland Parks
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- Figure 39: South Lakeland Parks Limited UK financials, 2007 and 2008*
Channels to Market
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- Key points
- Online for ideas…
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- Figure 40: Sources of information used for holiday, 2005-09
- …as shop/phone use falls
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- Figure 41: Holiday booking method, 2005-09
Holiday Centre Visitors
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- Key points
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- Figure 42: Holiday centres visited in the last two years, December 2009
- Focus and customer base
- Potentials vs Rejectors
Type of Holiday Centre Stay
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- Key points
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- Figure 43: Statements regarding last visit to a holiday centre, December 2009
- One week, midweek
- Who takes what and where
Attitudes Towards Holidays Centres
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- Key points
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- Figure 44: Attitudes towards holiday centres, December 2009
- Positive people
- Family negatives, going abroad and food
- 2010 plan
Targeting Opportunities
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- Key points
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- Figure 45: Holiday centre target groups, December 2009
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- Figure 46: Attitudes towards holiday centres, by target groups, December 2009
- Pro-Centre
- Value Seekers
- Family Focused
- Doing it For the Kids
- Low Interest
Appendix – Holiday Centre Visitors
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- Figure 47: Most popular holiday centres visited in the last two years, by demographics, December 2009
- Figure 48: Next most popular holiday centres visited in the last two years, by demographics, December 2009
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Appendix – Type of Holiday Centre Stay
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- Figure 49: Statements regarding last visit to a holiday centre, by holiday centres visited in the last two years, December 2009
- Figure 50: Statements regarding last visit to a holiday centre, by demographics, December 2009
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Appendix – Attitudes Towards Holiday Centres
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- Figure 51: Most popular attitudes towards holiday centres, by demographics, December 2009
- Figure 52: Next most popular attitudes towards holiday centres, by demographics, December 2009
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Appendix – Targeting Opportunities
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- Figure 53: Holiday centres visited in the last two years, by target groups, December 2009
- Figure 54: Statements regarding last visit to a holiday centre, by target groups, December 2009
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- Figure 55: Target groups, by demographics, December 2009
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