Table of Contents
Issues in the Market
-
- Key points
- Definition
- Consumer research
- Abbreviations
Market in Brief
-
- Targeting men
- A young man's market
- Performance before premium
- The price is right
- Razor wars
- Moisturising makes it through
- Men go for the natural approach
- Role models move beyond sports
- Retailers have a part to play
- i-Males
European Market Size and Forecast
-
- Key points
-
- Figure 1: Men’s grooming, by value in local currency, 2005-14
-
- Figure 2: Men’s grooming spend per capita (population), 2005-10
Market Segmentation
-
- Key points
- France
-
- Figure 3: France: Men’s grooming: Market segmentation, by value, 2009
- Germany
-
- Figure 4: Germany: Men’s grooming: Market segmentation, by value, 2009
- Italy
-
- Figure 5: Italy: Men’s grooming, by value, 2009
- Spain
-
- Figure 6: Spain: Men’s grooming: Market segmentation, by value, 2009
- UK
-
- Figure 7: UK: Men’s grooming: Market segmentation, by value, 2009
Companies and Product Innovation
-
- Key points
-
- Figure 8: Percentage of new product launches, by region, 2009
-
- Figure 9: Percentage of new product launches, by top ten European countries, 2009
-
- Figure 10: Percentage of new product launches, by category, by the ‘Big 5’ countries, 2009
-
- Figure 11: Percentage of new product launches by top five claims by the ‘Big 5’ European countries, 2009
- France
-
- Figure 12: Percentage of new product launches, France, 2006-09
-
- Figure 13: Top five claims on new product development, France, 2006-09
- Most innovative products
- Shaving gets sophisticated
- Skincare offers to reclaim lost youth…
- Q10 moves from Nivea to own label
- Deodorants can be strong and sensitive
- Men's hair develops special needs…
- Now men can slim…cosmetically
- Germany
-
- Figure 14: Percentage of new product launches, Germany, 2006-09
-
- Figure 15: Top five claims on new product development, Germany, 2006-09
- Most innovative products
- Natural and botanical
- Bee is for male beauty
- Own label addresses ageing
- Grape expectations for shaving
- Shampoos help stressed hair
- Shampoos build up the strength of stressed hair
- Protect and shave
- So much more from the shower
- Italy
-
- Figure 16: Percentage of new product launches, Italy, 2006-09
-
- Figure 17: Top five claims on new product development, Italy, 2006-09
- Most innovative products
- Anti-ageing is a major added benefit
- Sensitivity is also a major benefit
- Marine elements
- Platinum geezers
- Eyes front
- Hands up
- Deodorants do more
- No ordinary shower gel
- Spain
-
- Figure 18: Percentage of new product launches, Spain, 2006-09
-
- Figure 19: Top five claims on new product development, Spain, 2006-09
- Most innovative products
- Working in harmony
- Shampoo gives life
- Deodorants get active
- Caring as well as cleansing
- Tackling ingrown hairs
- Ticking all the natural boxes
- Additional benefits in skincare
- Eye care comes to the fore
- UK
-
- Figure 20: Percentage of new product launches, UK, 2006-09
-
- Figure 21: Top five claims on new product development, UK, 2006-09
- Most innovative products
- Hydrate & protect
- Adding empowerment
- Firming up the body
- Targeting the eyes with dual products
- Targeting the chin
- Botanicals feature strongly
- Anti-ageing is a key claim
- High performance is key
- But fashion is important too
- Ethical remains a winning card
The Consumer
-
- Key points
- Perception of condition
-
- Figure 22: Condition of hair, by country, 2009
-
- Figure 23: Scalp conditions prone to, by country, 2009
-
- Figure 24: Condition of skin by country, 2009
- Usage
-
- Figure 25: Regularly used men's toiletries, June 2010
-
- Figure 26: Repertoire of regularly used men's toiletries, June 2010
- Hair treatments
-
- Figure 27: Used hair treatments in the last 12 months, by country, 2009
-
- Figure 28: Frequency of use of hair treatments in the last 12 months, by country, 2009
-
- Figure 29: Types of hair treatments used in the last 12 months, by country, 2009
- Face creams and lotions
-
- Figure 30: Used face creams and lotions in the last 12 months, by country, 2009
-
- Figure 31: Frequency of use of face creams and lotions in the last 12 months, by country, 2009
-
- Figure 32: Types of face creams and lotions used in the last 12 months, by country, 2009
- Shampoo
-
- Figure 33: Used shampoo in the last 12 months, by country, 2009
-
- Figure 34: Frequency of use of shampoo in the last 12 months, by country, 2009
-
- Figure 35: Types of shampoo used in the last 12 months, by country, 2009
- Conditioners
-
- Figure 36: Used conditioners in the last 12 months, by country, 2009
-
- Figure 37: Frequency of use of conditioners in the last 12 months, by country, 2009
- Hair styling products
-
- Figure 38: Used hair styling products in the last 12 months, by country, 2009
-
- Figure 39: Frequency of use of hair styling products in the last 12 months, by country, 2009
-
- Figure 40: Types of hair styling products used in the last 12 months, by country, 2009
- Hair colourants
-
- Figure 41: Used hair colourants in the last 12 months, by country, 2009
- Shower and bath products
-
- Figure 42: Used shower and bath products in the last 12 months, by country, 2009
-
- Figure 43: Frequency of use of shower gels/cream/body wash in the last 12 months, by country, 2009
-
- Figure 44: Frequency of use of bath liquids/oils/salts in the last 12 months, by country, 2009
-
- Figure 45: Types of shower and bath products used in the last 12 months, by country, 2009
- Razors and razor blades and electric shavers
-
- Figure 46: Used razors and razor blades and electric shavers in the last 12 months, by country, 2009
-
- Figure 47: Frequency of use of razors and razor blades and electric shavers in the last 12 months, by country, 2009
-
- Figure 48: Types of razors and razor blades and electric shavers used in the last 12 months, by country, 2009
- Shaving foam, gel and cream
-
- Figure 49: Used shaving foam gel and cream in the last 12 months, by country, 2009
-
- Figure 50: Frequency of use of shaving foam gel and cream in the last 12 months, by country, 2009
-
- Figure 51: Types of shaving foam gel and cream used in the last 12 months, by country, 2009
- Deodorants
-
- Figure 52: Used deodorants in the last 12 months, by country, 2009
-
- Figure 53: Frequency of use of deodorants in the last 12 months, by country, 2009
-
- Figure 54: Types of deodorants used in the last 12 months, by country, 2009
- Who's using?
-
- Figure 55: Most important users of hair treatments, by age and income group, 2009
-
- Figure 56: Most important users of face creams and lotions, by age and income group,2009
-
- Figure 57: Most important users of shampoo, by age and income group,2009
-
- Figure 58: Most important users of conditioners, by age and income group,2009
-
- Figure 59: Most important users of hair styling products, by age and income group, 2009
-
- Figure 60: Most important users of shower gel/cream/bodywash, by age and income group, 2009
-
- Figure 61: Most important users of bath liquids/oils/salts, by age and income group,2009
-
- Figure 62: Most important users of razors, razor blades and electric shavers, by age and income group, 2009
-
- Figure 63: Most important users of shaving foam, gel and cream, by age and income group, 2009
-
- Figure 64: Most important users of deodorants, by age and income group, 2009
- How much are men spending?
-
- Figure 65: Expenditure on men's toiletries, UK, June 2010
-
- Figure 66: Expenditure on men's toiletries, France, June 2010
-
- Figure 67: Expenditure on men's toiletries, Germany, June 2010
-
- Figure 68: Expenditure on men's toiletries, Italy, June 2010
-
- Figure 69: Expenditure on men's toiletries, Spain, June 2010
- How brand loyal are men?
-
- Figure 70: Attitudes to male toiletries brands, UK, June 2010
-
- Figure 71: Attitudes to male toiletries brands, France, June 2010
-
- Figure 72: Attitudes to male toiletries brands, Germany, June 2010
-
- Figure 73: Attitudes to male toiletries brands, Italy, June 2010
-
- Figure 74: Attitudes to male toiletries brands, Spain, June 2010
- Attitudes towards appearance
-
- Figure 75: Attitudes towards personal appearance by country, 2009
-
- Figure 76: Men's attitudes towards their appearance, June 2010
-
- Figure 77: Attitudes towards purchasing and usage of men's toiletries, June 2010
-
- Figure 78: Attitudes to male toiletries brands, June 2010
Back to top