Marketing to Moms - US - February 2012

For today’s moms the pressure to “do it all” is as strong as ever. Not only are they more likely to be primary earners in their households, they continue to hold primary responsibility for most parenting duties and household upkeep. As they try to balance the many priorities in their lives, they have an increasingly varied array of resources to call on, from trusted personal contacts like their partners ...

Report Price:

£2466.89

$3995.00

€3133.71

Subscription Info

Purchase Report

Methodology

Table of contents

Search within report

Searching...

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes

Executive Summary

Insights and Opportunities

Inspire Insights

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Moms by the Numbers

The Demographics of Moms

Moms and Their Families

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Moms In and Out of the Workforce

A Day in the Life: Time Use for a Typical Weekday

How Moms Would Spend the Ideal Weekday

How Moms Would Spend an Extra Hour in the Day

Changes in Time Moms Spend on Family Activities

Moms’ Online Activities

How Parents Share Family Responsibilities

Changes in Time Spent on Shopping Activities

How Parenthood Changes Purchasing Habits

Changes in Time Spent on Meals and Nutrition

Sources of Parenting Information

Family Time, Kids’ Activities, and Technology

Changes in Financial, Lifestyle, and Emotional Dynamics

Parenting Concerns

Parenting Pressures

Moms’ Values/Qualities/Behavior Priorities for Their Kids

Ideal Mother’s Day Gift

Custom Consumer Groups

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Marketing Strategies

Data

Oxygen Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables

Appendix: Trade Associations

Select All

Download Selected: Doc