“British families continue feeling the pinch, as they weigh up their financial priorities, with many downgrading products for themselves rather than for their offspring. Having quality family experiences remains important, even in the wake of continued inflationary pressures and curbed spending on non-essentials.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Demographic Overview
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Parenthood and Employment
Family Spending Habits
Changes in Family Lifestyle
Parenting and Family Leisure
Online and Mobile Activities Related to Parenting
Sources of Advice about Parenting
Attitudes towards Modern Parenting
Mums’ Typologies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Parenthood and Employment
Appendix – Changes in Family Lifestyle
Appendix – Parenting and Family Leisure
Appendix – Family Spending Habits
Appendix – Online and Mobile Activities Related to Parenting
Appendix – Sources of Advice About Parenting
Appendix – Attitudes Towards Modern Parenting
Appendix – Mums’ Typologies
4th February 2014
“With extended school hours children will get a chance to learn at their own pace, whilst their parents will be able to attend to their work commitments without having to pay for extra childcare or cutting their work hours.” 
18th April 2013
Whilst flexible work arrangements may not always be an option, businesses could do more in the way of training and development for mothers returning to work, to help them keep pace with the rapidly changing workplace practices and increase their engagement.
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What are mums’ spending priorities?
