Table of Contents
Introduction
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- Definitions
- Abbreviations
Executive Summary
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- The market
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- Figure 1: UK best- and worst-case forecast for sales of colour cosmetics, 2007-17
- Companies, brands and innovation
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- Figure 2: New product launches in colour cosmetics, % share by category, June 2011-May 2012
- The consumer
- The eyes have it
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- Figure 3: Usage of cosmetics products, May 2012
- Putting on a brave face
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- Figure 4: Attitudes towards make-up, May 2012
- What we think
Issues in the Market
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- Are colour cosmetics recession-proof?
- How can suppliers deal with the information overload today’s consumers face?
- What part do ethics play in the make-up market?
- Who are core consumers?
Trend Application
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- Trend: Make it Mine
- Trend: Mood to Order
- 2015 Trend: Old Gold
Market Environment
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- Key points
- Lifestyle
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- Figure 5: Attitudes towards personal care, 2007-11
- Ethics
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- Figure 6: Attitudes towards ethics, 2007-11
- Stress and problem skin
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- Figure 7: Trends in complaints amongst women, 2007-11
- Demographic shifts
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- Figure 8: Trends in the age structure of the UK female population, 2007-17
- Working world
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- Figure 9: Working status of women, 2007-11
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Market Size and Forecast
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- Key points
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- Figure 10: Value sales of colour cosmetics, 2007-17
- The future
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- Figure 11: UK best- and worst-case forecast for sales of colour cosmetics, 2007-17
- Forecast methodology
Segment Performance
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- Key points
- Sales by sector
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- Figure 12: UK retail value sales of make-up, by sector, 2011
- Face
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- Figure 13: UK retail value sales of face make-up, by sector, 2011
- Eyes
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- Figure 14: UK retail value sales of eye make-up, by sector, 2011
- Lips
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- Figure 15: UK retail value sales of lip make-up, by sector, 2011
- Nails
Market Share
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- Key points
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- Figure 16: Manufacturers’ shares in colour cosmetics, 2011
Who’s Innovating?
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- Key points
- New product launches
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- Figure 17: New product launches in colour cosmetics, % share by category, June 2011-May 2012
- Figure 18: New product launches in colour cosmetics, % share private label vs. brands, October 2008-March 2012
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- Figure 19: New product launches in face colour cosmetics, by category, June 2011-May 2012
- Figure 20: New product launches in eye colour cosmetics, by category, June 2011-May 2012
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- Figure 21: New product launches in lip colour cosmetics, by category, June 2011-May 2012
- Face make-up
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- Figure 22: New product launches in face colour cosmetics, % by product positioning claims, June 2011-May 2012
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- Figure 23: New product launches in face colour cosmetics, % by company, top ten June 2011-May 2012
- New product launches
- Eye make-up
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- Figure 24: New product launches in eye colour cosmetics, % by product positioning claims, June 2011-May 2012
- Figure 25: New product launches in eye colour cosmetics %, by company, top ten June 2011-May 2012
- New product launches
- Lip make-up
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- Figure 26: New product launches in lip colour cosmetics, % by product positioning claims, June 2011-May 2012
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- Figure 27: New product launches in lip colour cosmetics, % by company, top ten June 2011-May 2012
- New product launches
- Nail make-up
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- Figure 28: New product launches in nail colour cosmetics, % by product positioning claims, June 2011-May 2012
- Figure 29: New product launches in nail colour cosmetics, % by company, top ten June 2011-May 2012
- New product launches
Companies and Products
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- Avon
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- Figure 30: Avon, colour cosmetics launches, March-May 2012
- Alliance Boots
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- Figure 31: Alliance Boots, colour cosmetics launches, January-May 2012
- Chanel
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- Figure 32: Chanel, colour cosmetics launches, January-May 2012
- Coty
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- Figure 33: Coty, colour cosmetic launches, January 2011-May 2012
- Estée Lauder Companies
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- Figure 34: Estée Lauder, colour cosmetic launches, March-May 2012
- L’Oréal
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- Figure 35: L’Oréal, colour cosmetics launches, May 2012
- LVMH
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- Figure 36: LVMH, colour cosmetics launches, May 2012
- P&G
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- Figure 37: Procter & Gamble, colour cosmetic launches, January-May 2012
- Revlon
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- Figure 38: Revlon, colour cosmetics launches, March 2011-May 2012
Brand Research
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- Brand map
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- Figure 39: Attitudes towards and usage of brands in the colour cosmetics sector, June 2012
- Correspondence analysis
- Brand attitudes
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- Figure 40: Attitudes by colour cosmetics brand, June 2012
- Brand personality
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- Figure 41: Colour cosmetics brand personality – macro image, June 2012
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- Figure 42: Colour cosmetics brand personality – micro image, June 2012
- Brand experience
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- Figure 43: Colour cosmetics brand usage, June 2012
- Figure 44: Satisfaction with various colour cosmetics brands, June 2012
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- Figure 45: Consideration of colour cosmetics brands, June 2012
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- Figure 46: Consumer perceptions of current Colour cosmetics brand performance, June 2012
- Figure 47: Colour cosmetics brand recommendation – Net Promoter Score, June 2012
- Brand index
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- Figure 48: Colour cosmetics brand index, June 2012
- Figure 49: Colour cosmetics brand index vs. recommendation, June 2012
- Target group analysis
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- Figure 50: Target groups, June 2012
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- Figure 51: Colour cosmetics brand usage, by target groups, June 2012
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Brand Communication and Promotion
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- Key points
- Annual adspend
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- Figure 52: Main monitored media advertising expenditure on colour cosmetics, 2007-11
- Spend by media type
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- Figure 53: Main monitored media advertising expenditure on colour cosmetics, % share by media type, 2007-12
- Spend by company
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- Figure 54: Main monitored media advertising expenditure on colour cosmetics, % share by company, 2007-12
Channels to Market
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- Key points
- Mass vs prestige
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- Figure 55: Retail value sales of colour cosmetics, by channel, 2011
The Consumer – Usage of Make-up
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- Key points
- Face make-up
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- Figure 56: Trends in usage of foundation (make-up), face powder (loose or compact) and tinted moisturiser, 2007-11
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- Figure 57: Trends in frequency of use of foundation (make-up)/tinted moisturiser and face powder (loose or compact), 2007-11
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- Figure 58: Types of foundation (make-up), tinted moisturiser and face powder (loose or compact) used, 2011
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- Figure 59: Trends in usage of blushers and highlighters, 2007-11
- Eye make-up
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- Figure 60: Trends in usage of eye make-up, 2007-11
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- Figure 61: Types of eye make-up used, 2011
- Lip make-up
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- Figure 62: Trends in usage of lipstick/lip gloss, 2007-11
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- Figure 63: Frequency of using lipstick/lip gloss, 2007-11
- Nail make-up
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- Figure 64: Trends in usage of nail varnish, 2007-11
The Consumer – Frequency of Using Make-up
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- Key points
- Usage of cosmetics products
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- Figure 65: Usage of cosmetics products, May 2012
- Face make-up
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- Figure 66: Frequency of usage of face make-up, May 2012
- Eye make-up
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- Figure 67: Frequency of usage of eye make-up, May 2012
- Lip make-up
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- Figure 68: Frequency of usage of lip make-up, May 2012
- Nail make-up
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- Figure 69: Frequency of usage of nail make-up, May 2012
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- Figure 70: Attitudes towards nail polish, May 2012
- Application method of make-up
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- Figure 71: Application method of make-up, by type, May 2012
- Make-up attributes
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- Figure 72: Make-up attributes, May 2012
The Consumer – Reasons for Wearing and Buying Make-up
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- Key points
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- Figure 73: Attitudes towards make-up, May 2012
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- Figure 74: Attitudes towards purchasing make-up, May 2012
Appendix – Market Environment
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- Figure 75: Attitudes towards personal care, by demographics, 2011
- Figure 76: Attitudes towards ethics, by demographics, 2011
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- Figure 77: Complaints amongst women, by demographics, 2011
- Figure 78: Working status of women, by demographics, 2011
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Appendix – Brand Research
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- Figure 79: Brand usage, June 2012
- Figure 80: Brand commitment, June 2012
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- Figure 81: Brand momentum, June 2012
- Figure 82: Brand diversity, June 2012
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- Figure 83: Brand satisfaction, June 2012
- Figure 84: Brand recommendation, June 2012
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- Figure 85: Brand attitude, June 2012
- Figure 86: Brand image – macro image, June 2012
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- Figure 87: Brand image – micro image, June 2012
- Figure 88: Profile of target groups by demographics, June 2012
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- Figure 89: Psychographic segmentation by target group, June 2012
- Figure 90: Brand usage by target group, June 2012
- Brand index
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- Figure 91: Brand index, June 2012
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Appendix – Consumer Usage of Make-up
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- Figure 92: Usage of foundation (make-up), face powder (loose or compact) and tinted moisturiser, by demographics, 2011
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- Figure 93: Frequency of use of tinted moisturiser, by demographics, 2011
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- Figure 94: Frequency of use of face powder (loose or compact), by demographics, 2011
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- Figure 95: Frequency of use of lipstick/lip gloss, by demographics, 2011
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- Figure 96: Frequency of use of eye make-up, by demographics, 2011
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- Figure 97: Frequency of use of blushers and highlighters, by demographics, 2011
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- Figure 98: Frequency of use of nail varnish, by demographics, 2011
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Appendix – Frequency of Using Make-up
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- Figure 99: Usage of cosmetics products, by demographics, May 2012
- Figure 100: Frequency of usage of liquid foundation, by demographics, May 2012
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- Figure 101: Frequency of usage of make-up base, by demographics, May 2012
- Figure 102: Frequency of usage of tinted moisturiser, by demographics, May 2012
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- Figure 103: Frequency of usage of powder foundation, by demographics, May 2012
- Figure 104: Frequency of usage of BB cream, by demographics, May 2012
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- Figure 105: Frequency of usage of concealer, by demographics, May 2012
- Figure 106: Frequency of usage of bronzer, by demographics, May 2012
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- Figure 107: Frequency of usage of highlighter, by demographics, May 2012
- Figure 108: Frequency of usage of mascara, by demographics, May 2012
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- Figure 109: Frequency of usage of powder eye shadow, by demographics, May 2012
- Figure 110: Frequency of usage of eyeliner pencil (kohl), by demographics, May 2012
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- Figure 111: Frequency of usage of eye shadow base, by demographics, May 2012
- Figure 112: Frequency of usage of liquid eyeliner, by demographics, May 2012
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- Figure 113: Frequency of usage of liquid/cream eye shadow, by demographics, May 2012
- Figure 114: Frequency of usage of lipstick, by demographics, May 2012
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- Figure 115: Frequency of usage of lip gloss, by demographics, May 2012
- Figure 116: Frequency of usage of lipstick, by demographics, May 2012
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- Figure 117: Frequency of usage of powder blusher, by demographics, May 2012
- Figure 118: Frequency of usage of cream blusher and cheek stain, by demographics, May 2012
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- Figure 119: Frequency of usage of nail polish, by demographics, May 2012
- Figure 120: Frequency of usage of nail top coat, by demographics, May 2012
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- Figure 121: Frequency of usage of nail base coat, by demographics, May 2012
- Figure 122: Frequency of usage of false nails, by demographics, May 2012
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- Figure 123: Application method of foundation, by demographics, May 2012
- Figure 124: Application method of blusher, by demographics, May 2012
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- Figure 125: Application method of primer, by demographics, May 2012
- Figure 126: Application method of concealer, by demographics, May 2012
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- Figure 127: Application method of finishing face powder (not foundation), by demographics, May 2012
- Figure 128: Application method of lipstick, by demographics, May 2012
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- Figure 129: Application method of lip gloss, by demographics, May 2012
- Figure 130: Application method of tinted lip balm, by demographics, May 2012
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- Figure 131: Application method of eye shadow, by demographics, May 2012
- Figure 132: Application method of eyeliner, by demographics, May 2012
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- Figure 133: Most popular attitudes towards nail polish, by demographics, May 2012
- Figure 134: Next most popular attitudes towards nail polish, by demographics, May 2012
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- Figure 135: Other attitudes towards nail polish, by demographics, May 2012
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Appendix – Consumer Reasons to Wear Make-up
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- Figure 136: Attitudes towards make-up, May 2012
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- Figure 137: Agreement with statements ‘Wearing make-up makes me feel more confident’ and ‘I wear make-up to enhance my best features (eyes, lips, cheekbones, etc)’, by demographics, May 2012
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- Figure 138: Agreement with statements ‘Wearing make-up makes me look more professional’ and ‘I wear make-up to cover my skin faults’, by demographics, May 2012
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- Figure 139: Agreement with statements ‘Wearing make-up keeps me looking young’ and ‘Wearing make-up is a habit for me’, by demographics, May 2012
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- Figure 140: Agreement with statements ‘I wear make-up to complement my outfit’ and ‘Inexpensive make-up is just as good quality as the expensive brands’, by demographics, May 2012
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- Figure 141: Agreement with statements ‘I enjoy putting make-up on’ and ‘It's worth paying more for designer-branded make-up’, by demographics, May 2012
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- Figure 142: Agreement with statements ‘I am happy to spend a lot on make-up regularly’ and ‘I like to own designer make-up’, by demographics, May 2012
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- Figure 143: Most popular attitudes towards purchasing make-up, by demographics, May 2012
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- Figure 144: Next most popular attitudes towards purchasing make-up, by demographics, May 2012
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