“The sheer number of facial skincare products, claims, and benefits can create confusion for consumers when shopping the category, potentially deterring them from trying new products. Innovative retailing and marketing strategies to help consumers better navigate this overwhelming category may offer a fresh approach to facial skincare.”
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This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Issues in the Market
Insights and Opportunities
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Segment Performance—Anti-aging Facial Skincare
Segment Performance—Facial Cleansers
Segment Performance—Acne Treatments
Segment Performance—Facial Moisturizers
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Facial Skincare Usage
Usage—Facial Cleansing Products/Toner
Usage—Specialty Skincare Products
Reasons for Using Facial Skincare
Shopping for Facial Skincare
Interest in Facial Skincare—Claims
Interest in Facial Skincare—Forms
Interest in Facial Skincare—Information Sources
Attitudes Toward Facial Skincare
Race and Hispanic Origin
Key Household Purchase Measures—Information Resources Inc. Builders Panel Data
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Brand Share—Anti-aging Facial Skincare
Brand Share—Facial Cleansers
Brand Share—Acne Treatments
Brand Share—Facial Moisturizers
Innovations and Innovators
Oxygen Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Social Media
Appendix: Information Resources Inc. Builders Panel Data Definitions
Appendix: Trade Associations