Table of Contents
Introduction
-
- Definitions
- Market size
- Market shares
- Retail sector size
- Financial definitions
- List of abbreviations
Executive Summary
-
- The market
-
- Figure 1: Market size and forecast: retail sales of beauty and personal care products, 2008-18
- Segment performance
-
- Figure 2: Segment size and forecast: retail sales of beauty products, 2008-18
- Online
-
- Figure 3: Online sales as % of all sales of beauty and personal care products, 2012-14
- Companies, brands and innovation
-
- Figure 4: Leading beauty and personal care retailers’ shares of spending on all personal care goods, 2012
- The consumer
- How often they use beauty products
-
- Figure 5: The consumer: How often they use beauty products, November 2013
- Where they buy
-
- Figure 6: The consumer: Where they have bought beauty products, whether in-store or online, in the past 12 months, November 2013
- What factors are important
-
- Figure 7: The consumer: What factors drive the decision where to shop, November 2013
- Attitudes towards buying beauty products as gifts
-
- Figure 8: The consumer: Attitudes towards gift buying, November 2013
- What we think
Issues in the Market
-
- How can beauty retailers encourage greater customer loyalty?
- Who were the retail winners and losers in 2012 and 2013?
- Can retailers capitalise more on the gift market?
- Are there new opportunities in the male beauty market?
- Can retailers prevent older people ageing out of the beauty market?
Trend Application
-
- Inspire trend: Immaterial World
- Inspire trend: Experience Is All
- Mintel Futures
Market Environment
-
- Key points
- Ethnic diversity drives demand for non-white beauty
-
- Figure 9: Ethnic composition of England and Wales, 2011
- Figure 10: Asian, African & Caribbean beauty section, Morrisons, Walworth Road, London, December 2013
- Ageing population presents challenges and opportunities
-
- Figure 11: Trends in the age structure of the UK population, 2013 and 2018
- Squeezed incomes despite increased confidence
-
- Figure 12: Annual % change in average weekly earnings versus consumer prices inflation, 2009-13
- Figure 13: Consumer confidence levels, December 2012-November 2013
-
- Figure 14: Price promotions on make-up at Superdrug, January 2014
- Animal testing ban and CSR
Market Size and Forecast
-
- Key points
- In this section
- Beauty and personal care market size and forecast
-
- Figure 15: Market size and forecast: Retail sales of beauty and personal products, 2008-18
-
- Figure 16: Market size and forecast: Retail sales of beauty and personal products, in current and constant prices, 2008-18
- Segment performance
- Beauty
-
- Figure 17: Market size and forecast: Retail sales of beauty products, 2008-18
-
- Figure 18: Market size and forecast: Retail sales of beauty products, in current and constant prices, 2008-18
- Other personal care products
-
- Figure 19: Market size and forecast: Retail sales of personal care products, 2008-18
-
- Figure 20: Market size and forecast: Retail sales of personal care products, in current and constant prices, 2008-18
- Segmentation by beauty category
-
- Figure 21: Beauty market: Segmentation by category, 2012 and 2013
- Body, hand and footcare
- Colour cosmetics
- Facial skincare
- Fragrances
- Total personal care market
-
- Figure 22: Total consumer spending on personal care items (incl. VAT), 2008-13
- Mintel’s forecast methodology
Retail Sector Size
-
- Key points
- Sector surges in 2013 despite slower growth in BPC
-
- Figure 23: Health and beauty specialists’ sales (incl. VAT; excl. prescriptions), 2008-13
- Relative to spending
-
- Figure 24: Health and beauty specialists’ sales relative to spending on all personal care goods, 2008-13
- Outlets, enterprises and employment
-
- Figure 25: Number of retail outlets, 2008/09-2012/13
- Figure 26: Number of retail enterprises, 2008-12
- Figure 27: Total employment in retail, 2008-12
Strengths and Weaknesses
-
- Strengths
- Weaknesses
The Consumer – Retail Customer Profile Comparisons
-
- Key points
- Gender
-
- Figure 28: UK: Customer profile, by gender, November 2013
- Age
-
- Figure 29: UK: Customer profile, by age, November 2013
- Socio-economic group
-
- Figure 30: UK: Customer profile, by socio-economic group, November 2013
- Region
-
- Figure 31: UK: Customer profile, by region, November 2013
- State of finances
-
- Figure 32: UK: Customer profile, by state of finances, November 2013
The Consumer – Where They Buy In-store and Online
-
- Key points
- What we asked
- Where consumers buy
-
- Figure 33: UK: Where they buy any beauty product, November 2013
- Trend data
-
- Figure 34: UK: Where they buy any beauty product, November 2012 and November 2013
- Where consumers buy – offline/online split
-
- Figure 35: UK: Where they buy beauty products, in-store or online, November 2013
- Favourite beauty retailers
- Attitudes towards online shopping…
- … and social media
- Who shops where
-
- Figure 36: UK: Where they buy any beauty product, by age and affluence, November 2013
- Shopping repertoire
- Least interested are the most loyal
- And the under 25s are the most fickle
-
- Figure 37: Repertoire of where they bought beauty products in the last 12 months by demographic, November 2013
-
- Figure 38: Where they buy (in-store or online), by repertoire of where they buy, November 2013
The Consumer – What They Buy Where
-
- Key points
- What we asked
- Where consumers buy
-
- Figure 39: UK: Where they buy any beauty product, November 2013
- Where consumers buy skincare
-
- Figure 40: UK: Where they buy skincare, November 2013
- Where consumers buy make-up
-
- Figure 41: UK: Where they buy make-up, November 2013
- Where consumers buy fragrances/aftershave
-
- Figure 42: UK: Where they buy fragrance/aftershave, November 2013
- Where consumer buy by retail sector
- Department stores
-
- Figure 43: UK: What beauty products they buy in department stores, November 2013
- Chemists/drugstores
-
- Figure 44: UK: What beauty products they buy in chemists and drugstores, November 2013
- Supermarkets
-
- Figure 45: UK: What beauty products they buy in supermarkets, November 2013
- Beauty specialists
-
- Figure 46: UK: What beauty products they buy in beauty specialist shops, November 2013
- Other channels
-
- Figure 47: UK: What beauty products they buy through other channels, November 2013
- Who shops where
-
- Figure 48: UK: Where they buy skincare, by age and affluence, November 2013
-
- Figure 49: UK: Where they buy make-up by age and affluence, November 2013
-
- Figure 50: UK: Where they buy fragrances and aftershave, by age and affluence, November 2013
- Why they choose particular retailers
- Attitudes towards brands
- Who doesn’t buy
-
- Figure 51: UK: Those that have not bought in last 12 months, November 2013
The Consumer – How Often and What Type of Beauty Products They Use
-
- Key points
- What we asked
- What type of products consumers use
-
- Figure 52: UK: What type of skincare products they use, November 2013
-
- Figure 53: UK: What type of make-up products they use, November 2013
-
- Figure 54: What type of fragrance/aftershave product they use, November 2013
- How often they use beauty products by gender
- Skincare
-
- Figure 55: How often they use skincare, by gender, November 2013
- Make-up
-
- Figure 56: How often they use make-up, by gender, November 2013
- Fragrance/aftershave
-
- Figure 57: How often they use fragrance and aftershave, by gender, November 2013
- How often they use beauty products by age and affluence
-
- Figure 58: How often they use different types of skincare brand, by age and affluence, November 2013
-
- Figure 59: How often they use different types of make-up brand, by age and affluence, November 2013
-
- Figure 60: How often they use different types of fragrance/aftershave brand, by age and affluence, November 2013
The Consumer – Key Drivers
-
- Key points
- What we asked
- Why consumers shop where they do
-
- Figure 61: UK: Why consumer shop where they do, November 2013
- Key drivers by age and affluence
-
- Figure 62: UK: Key drivers, by age and affluence, November 2013
- Gender differences
-
- Figure 63: UK: Select key drivers, by gender, November 2013
-
- Figure 64: Those for whom special offers are important, by where they shop, November 2013
-
- Figure 65: UK: Select key drivers, by gender, November 2013
-
- Figure 66: Those for whom new ways to test products are important, by where they shop, November 2013
-
- Figure 67: Those for whom a range of beauty treatments available are important, by where they shop, November 2013
The Consumer – Attitudes Towards Beauty Gifting
-
- Key points
- What we asked
- Attitudes towards beauty gifting
- Beauty products are a popular choice of gift
-
- Figure 68: UK: Attitudes towards beauty gifting, November 2013
- Opportunities for gift sets
- And gift services
- Attitudes by gender
-
- Figure 69: Attitudes towards beauty gifting, by gender, November 2013
- Attitudes by age and affluence
-
- Figure 70: UK: Key drivers, by age and affluence, November 2013
Who’s Innovating?
-
- Key points
- New retail concepts
- In-store events
- More convenient online shopping
- Supermarkets and beauty retailers boost own-label offering
Channels of Distribution
-
- Key points
- Specialists and grocers vie for majority share
-
- Figure 71: Estimated distribution of spending on beauty and personal care goods, 2013
-
- Figure 72: Estimated distribution of spending on beauty and personal care goods, 2013
Space Allocation Summary
-
- Key points
- Space allocations
-
- Figure 73: Leading personal care retailers: Detailed space allocation, December 2013
- Figure 74: Leading personal care retailers: Detailed space allocation, December 2013 (continued)
- Space allocation overview
-
- Figure 75: Health and beauty space allocations, December 2013
-
- Figure 76: Beauty and personal care products space allocations, December 2012
- Sales mix
The Leading Specialist Retailers
-
- Key points
- Sales: midmarket weak, value and premium strong
- The midmarket
- Value retailers outperform
- Premium performs better
- Some notes
-
- Figure 77: Leading beauty specialists’ net revenues, 2008-12
-
- Figure 78: Leading beauty specialists’ net revenues: compound annual growth rates, 2008-12
- Leading chemists
-
- Figure 79: Leading pharmacy chains’ net revenues, 2008-12
- Outlets and sales per outlet
-
- Figure 80: Leading beauty specialists’ outlet numbers, 2008-12
-
- Figure 81: Leading beauty specialists’ annual sales per outlet, 2008-12
-
- Figure 82: Leading beauty specialists’ annual sales per outlet: Compound annual growth rates, 2008-12
- Operating profits and margins
-
- Figure 83: Leading beauty specialists’ operating profits, 2008-12
- Figure 84: Leading beauty specialists’ operating margins, 2008-12
- Sales area and sales densities
-
- Figure 85: Selected beauty specialists’ total sales area, 2008-12
- Figure 86: Selected beauty specialists’ annual sales per sq m, 2008-12
Leading Retailers’ New Product Launches
-
- Key points
- Number of new products launched
-
- Figure 87: Number of identified new beauty and personal care products launched, selected retailers, 2012 and 2013
- Most popular categories
-
- Figure 88: Most popular categories for new beauty and personal products launched, selected retailers, 2013
- Most popular product claims
-
- Figure 89: Most popular claims for new products launched, selected retailers, 2013
- What they launched
-
- Figure 90: Number of new products launched by product category, selected retailers, 2013
The Non-Specialist Retailers
-
- Key points
- The leading non-specialist retailers
-
- Figure 91: Leading non-specialist retailers: estimated beauty and personal care goods sales (excl. VAT), 2010-12
- The consumer: Where they shop
-
- Figure 92: The consumer: Where they buy instore and online, November 2013
- Major retailers: Profiles
- Debenhams
- John Lewis
- House of Fraser
- Marks & Spencer
-
- Figure 93: M&S Your Beauty, Oxford Street, July 2013
- The grocers
-
- Figure 94: Beauty hall, Tesco Extra, Dudley
- Value mixed-goods stores
-
- Figure 95: Big-name brands at fixed prices: Poundland, Walworth Road, London, December 2013
- Others
Market Shares
-
- Key points
- Boots leads – but non-specialists are strong
-
- Figure 96: Leading beauty and personal care retailers’ shares of spending on personal care goods, 2012
-
- Figure 97: Leading beauty and personal care retailers’ shares of spending on personal care goods, 2010-12
- Technical notes
Online
-
- Key points
- Online market size and forecast
-
- Figure 98: Market size and forecast of online consumer expenditure on cosmetics and toiletries, 2012-14
- The consumer: What they buy and where they shop online
- What they buy online
-
- Figure 99: Beauty and personal care products bought online in the last year, October 2013
- Where they shop online
-
- Figure 100: The consumer: Where they buy beauty products online in the past year, November 2013
- Leading pureplay specialists
-
- Figure 101: Leading pureplay beauty specialists; net revenues, 2011 and 2012
- Visitor numbers online
-
- Figure 102: Fragrance and cosmetics retail sites: number of total unique visitors and average daily visitors, UK, September 2013
- Major retailers online
- Amazon
-
- Figure 103: Number of beauty/health and personal care SKUs identified on Amazon.co.uk, December 2013
-
- Figure 104: Amazon’s new add-on programme, launched 2013
-
- Figure 105: Amazon.co.uk’s Beauty homepage, December 2013
- Ebay
-
- Figure 106: Ebay.co.uk’s Health & Beauty homepage, January 2014
- The grocers
-
- Figure 107: Tesco Direct’s Beauty homepage, December 2013
- Major store-based specialists
-
- Figure 108: Boots.com’s Beauty homepage, December 2013
Brand Communication and Promotion
-
- Key points
- Beauty advertising expenditure in decline
-
- Figure 109: Main monitored media advertising expenditure on cosmetics, personal care and bodycare, by leading retailers, 2009-12
- Advertising spend by media type
-
- Figure 110: Main monitored media advertising expenditure on cosmetics, personal care and bodycare, by leading retailers, by media type, 2012
- Notable advertising campaigns in 2012
Brand Research
-
- Brand map
-
- Figure 111: Attitudes towards and usage of brands in the beauty retailing sector, November 2013
- Correspondence analysis
- Brand attitudes
-
- Figure 112: Attitudes, by beauty retailing brand, November 2013
- Brand personality
-
- Figure 113: Beauty retailing brand personality – macro image, November 2013
-
- Figure 114: Beauty retailing brand personality – micro image, November 2013
- Brand experience
-
- Figure 115: Beauty retailing brand usage, November 2013
-
- Figure 116: Satisfaction with various beauty retailing brands, November 2013
-
- Figure 117: Consideration of beauty retailing brands, November 2013
-
- Figure 118: Consumer perceptions of current beauty retailing brand performance, November 2013
- Brand index
-
- Figure 119: Beauty retailing brand index, November 2013
- Target group analysis
-
- Figure 120: Target groups, November 2013
-
- Figure 121: Beauty retailing brand usage, by target groups, November 2013
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Alliance Boots
-
- What we think
-
- Figure 122: Boots UK Retail: Share of sales by product, 2008/09-2012/13
- Online
- Company background
- Company performance
-
- Figure 123: Alliance Boots: Group financial performance, 2008/09-2012/13
- Figure 124: Alliance Boots: Outlet data, 2008/09-2012/13
- Retail offering
A.S. Watson UK (Superdrug, Perfume Shop, Savers)
-
- What we think
- Company background
- Company performance
-
- Figure 125: A. S. Watson UK: Financial performance, 2008-13
-
- Figure 126: A. S. Watson UK: Outlet data (part estimated), 2008-13
- Retail offering
Lush Retail Ltd
-
- What we think
- Company background
- Company performance
-
- Figure 127: Lush Retail Ltd: Group financial performance, 2007/08-2012/13
-
- Figure 128: Lush Retail Ltd: UK outlet data, 2007/08-2012/13
- Retail offering
Space NK Ltd
-
- What we think
- Company background
- Company performance
-
- Figure 129: Space NK Ltd: Group financial performance, 2008/09-2012/13
- Figure 130: Space NK Ltd: Outlet data, 2008/09-2012/13
- Retail offering
The Body Shop
-
- What we think
- Company background
- Company performance
-
- Figure 131: The Body Shop: Group financial performance, 2008-13
-
- Figure 132: The Body Shop: Estimated UK sales performance, excl. sales tax, 2008-13
-
- Figure 133: The Body Shop: Outlet data, 2008-13
- Retail offering
Appendix – Brand Research
-
-
- Figure 134: Brand usage, November 2013
- Figure 135: Brand commitment, November 2013
-
- Figure 136: Brand momentum, November 2013
- Figure 137: Brand diversity, November 2013
-
- Figure 138: Brand satisfaction, November 2013
- Figure 139: Brand attitude, November 2013
-
- Figure 140: Brand image – macro image, November 2013
- Figure 141: Brand image – micro image, November 2013
-
- Figure 142: Profile of target groups, by demographics, November 2013
- Figure 143: Psychographic segmentation, by target groups, November 2013
- Figure 144: Brand usage, by target groups, November 2013
- Figure 145: Brand usage, by target groups, November 2013 (continued)
- Brand index
-
- Figure 146: Brand index, November 2013
-
Appendix – The Consumer – How Often and What Type of Beauty Products They Use
-
-
- Figure 147: Most popular how often they use skincare products – How often they use any skincare products, by demographics, November 2013
-
- Figure 148: Next most popular how often they use skincare products – How often they use any skincare products, by demographics, November 2013
-
- Figure 149: Most popular how often they use skincare products – Store own brand skincare, by demographics, November 2013
-
- Figure 150: Next most popular how often they use skincare products – Store own brand skincare, by demographics, November 2013
-
- Figure 151: Most popular how often they use skincare products – Standard skincare brand, by demographics, November 2013
-
- Figure 152: Next most popular how often they use skincare products – Standard skincare brand, by demographics, November 2013
-
- Figure 153: Most popular how often they use skincare products – Premium brand skincare, by demographics, November 2013
-
- Figure 154: Next most popular how often they use skincare products – Premium brand skincare, by demographics, November 2013
-
- Figure 155: Most popular how often they use make-up products – How often they use any make-up products, by demographics, November 2013
-
- Figure 156: Next most popular how often they use make-up products – How often they use any make-up products, by demographics, November 2013
-
- Figure 157: Most popular how often they use make-up products – Store own brand make-up, by demographics, November 2013
-
- Figure 158: Next most popular how often they use make-up products – Store own brand make-up, by demographics, November 2013
-
- Figure 159: Most popular how often they use make-up products – Standard brand make-up, by demographics, November 2013
-
- Figure 160: Next most popular how often they use make-up products – Standard brand make-up, by demographics, November 2013
-
- Figure 161: Most popular how often they use make-up products – Premium brand make up, by demographics, November 2013
-
- Figure 162: Next most popular how often they use make-up products – Premium brand make up, by demographics, November 2013
-
- Figure 163: Most popular how often they use fragrance and/or aftershave products – How often they use any fragrances and/or aftershave, by demographics, November 2013
-
- Figure 164: Next most popular how often they use fragrance and/or aftershave products – How often they use any fragrances and/or aftershave, by demographics, November 2013
-
- Figure 165: Most popular how often they use fragrance and/or aftershave products – Standard brand fragrance/perfume, by demographics, November 2013
-
- Figure 166: Next most popular how often they use fragrance and/or aftershave products – Standard brand fragrance/perfume, by demographics, November 2013
-
- Figure 167: Most popular how often they use fragrance and/or aftershave products – Standard brand aftershave, by demographics, November 2013
-
- Figure 168: Next most popular how often they use fragrance and/or aftershave products – Standard brand aftershave, by demographics, November 2013
-
- Figure 169: Most popular how often they use fragrance and/or aftershave products – Premium brand fragrance/perfume, by demographics, November 2013
-
- Figure 170: Next most popular how often they use fragrance and/or aftershave products – Premium brand fragrance/perfume, by demographics, November 2013
-
- Figure 171: Most popular how often they use fragrance and/or aftershave products – Premium brand aftershave, by demographics, November 2013
-
- Figure 172: Next most popular how often they use fragrance and/or aftershave products – Premium brand aftershave, by demographics, November 2013
-
Appendix – Consumer – What They Buy Where
-
-
- Figure 173: Next most popular where they buy any beauty product, by demographics, November 2013
-
- Figure 174: Other where they buy any beauty product, by demographics, November 2013
-
- Figure 175: Most popular where they buy skincare, by demographics, November 2013
-
- Figure 176: Next most popular where they buy skincare, by demographics, November 2013
-
- Figure 177: Other where they buy skincare, by demographics, November 2013
-
- Figure 178: Most popular where they buy make-up, by demographics, November 2013
-
- Figure 179: Next most popular where they buy make-up, by demographics, November 2013
-
- Figure 180: Other where they buy make-up, by demographics, November 2013
-
- Figure 181: Most popular where they buy fragrances/aftershave, by demographics, November 2013
-
- Figure 182: Next most popular where they buy fragrances/aftershave, by demographics, November 2013
-
- Figure 183: Other where they buy fragrances/aftershave, by demographics, November 2013
-
Appendix – Consumer – Where They Buy In-store and Online
-
-
- Figure 184: Most popular where they buy instore and on-line, by demographics, November 2013
-
- Figure 185: Next most popular where they buy instore and on-line, by demographics, November 2013
-
- Figure 186: Other where they buy instore and on-line, by demographics, November 2013
-
- Figure 187: Most popular where they buy in-store, by demographics, November 2013
-
- Figure 188: Next most popular where they buy in-store, by demographics, November 2013
-
- Figure 189: Other where they buy in-store, by demographics, November 2013
-
- Figure 190: Most popular where they buy on-line, by demographics, November 2013
-
- Figure 191: Next most popular where they buy on-line, by demographics, November 2013
-
- Figure 192: Other where they buy on-line, by demographics, November 2013
-
- Figure 193: Repertoire of where they buy instore and on-line, by demographics, November 2013
-
Appendix – Consumer – Key Drivers
-
-
- Figure 194: Most popular what factors drive the decision where to shop, by demographics, November 2013
-
- Figure 195: Next most popular what factors drive the decision where to shop, by demographics, November 2013
-
Appendix – Consumer – Attitudes Towards Beauty Gifting
-
-
- Figure 196: Most popular attitudes towards gift buying, by demographics, November 2013
-
- Figure 197: Next most popular attitudes towards gift buying, by demographics, November 2013
-
Back to top