Table of Contents
Executive Summary
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- Degree as a prerequisite for getting a job
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- Figure 1: Reasons for going to university, April 2014
- Nearly two thirds of monthly income is spent on rent, bills and groceries
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- Figure 2: Monthly term time expenditure (mean spend), April 2014
- Convenience drives eating habits
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- Figure 3: Cooking and eating habits, April 2014
- Students are getting more serious about their education
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- Figure 4: Attitudes towards tuition fees and future prospects, April 2014
- What we think
Issues and Insights
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- Making the transition from home to university smoother
- The facts
- The implications
- Opportunities for parents to be firmer about asking their offspring to contribute around the household and learn budgeting skills
- The facts
- The implications
- Students expect universities to deliver more value for money as a result of raised tuition fees
- The facts
- The implications
Trend Application
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- Trend: Help Me Help Myself
- Trend: Click and Connect
- Mintel Futures: Generation Next
Student Demographics
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- Key points
- Tuition fees
- Higher education statistics
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- Figure 5: Trends in first year student enrolments in higher education courses, by mode of study and domicile, UK, 2008/09-2012/13
- A global perspective
- Higher education participation by gender
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- Figure 6: Undergraduate students, by mode of study and gender, UK, 2012/13
- Subject area
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- Figure 7: Full-time undergraduate student enrolments, by subject area, UK, 2011/12 and 2012/13
- Average graduate earnings
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- Figure 8: Average annual pay for graduates with undergraduate degrees, by main subject of undergraduate degree, UK, April-June 2013
- University group and working status
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- Figure 9: Working status, by university group, April 2014
- Current living situation
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- Figure 10: Current living situation, by gender and age, April 2014
The Consumer – Reasons for Going to University
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- Key points
- Graduate premium continues to fall
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- Figure 11: Reasons for going to university, April 2014
- Student priorities vary by gender
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- Figure 12: Reasons for going to university, by gender and age, April 2014
The Consumer – Student Spending Habits
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- Key points
- Majority of students manage to get by financially
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- Figure 13: Current financial situation, April 2014
- Students living with mum and dad feel more financially secure
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- Figure 14: Current financial situation, by current living situation, April 2014
- Nearly two thirds of monthly income is spent on necessities
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- Figure 15: Monthly term time expenditure (mean spend), April 2014
- Cost of living an important driver of student satisfaction
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- Figure 16: Monthly term time expenditure on rent and bills (excluding mobile phone), savings and mobile phone, by university region, April 2014
- Spending priorities vary by gender
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- Figure 17: Monthly term time expenditure, by gender and age, April 2014
- Juggling work and studies to keep afloat
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- Figure 18: Monthly term time expenditure, by working status, April 2014
- Stay-at-home students save more than twice on rent compared with others
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- Figure 19: Monthly term time expenditure, by current living situation, April 2014
The Consumer – The Student Experience
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- Key points
- Student concerns evolve with age
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- Figure 20: Student concerns, April 2014
- Helping students deal with stresses of university life
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- Figure 21: Student concerns, by gender and age, April 2014
- Money may not buy happiness
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- Figure 22: Student concerns, by current financial situation, April 2014
- Fledgling couples could benefit from financial advice
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- Figure 23: Student concerns, by current living situation, April 2014
The Consumer – Students’ Cooking and Eating Habits
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- Key points
- Growing awareness about healthy eating
- Lack of time encourages unhealthy snacking
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- Figure 24: Cooking and eating habits, April 2014
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- Figure 25: Example of a ‘Farmer’s Fridge’ vending machine, May 2014
- Females have a sweeter tooth compared with males
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- Figure 26: Cooking and eating habits, by gender and age, April 2014
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- Figure 27: Fruit Loaded Chunky Granola, May 2014
- Students develop healthier eating habits after leaving parental home
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- Figure 28: Cooking and eating habits, by current living situation, April 2014
The Consumer – Postgraduate Plans
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- Key points
- Getting on the career ladder is priority number one
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- Figure 29: Plans after graduation, April 2014
- Desire to get a second degree grows weaker with age
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- Figure 30: Plans after graduation, by gender and age, April 2014
- Nearly a quarter of students in their third year or beyond are uncertain about where they will live after graduation
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- Figure 31: Living plans after graduation, April 2014
- Almost three in 10 females aged 18-20 will move back with parents after graduation
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- Figure 32: Living plans after graduation, by gender and age, April 2014
The Consumer – Parental Influence
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- Key points
- Tuition fees bite at Russell Group universities
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- Figure 33: Attitudes towards the role of family and parental expectations, April 2014
- British mums and dads show a more lenient side
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- Figure 34: Attitudes towards the role of family and parental expectations, by current course year, April 2014
- Parental expectations higher for older sons
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- Figure 35: Attitudes towards the role of family and parental expectations, by gender and age, April 2014
The Consumer – Attitudes towards Tuition Fees and Future Prospects
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- Key points
- Young people are becoming more serious about their education
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- Figure 36: Attitudes towards tuition fees and future prospects, April 2014
- Female students expect more from universities
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- Figure 37: Attitudes towards tuition fees and future prospects, by gender and age, April 2014
- Family background has a direct effect on student confidence in being able to find their ideal job
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- Figure 38: Attitudes towards tuition fees and future prospects, by university group, April 2014
Appendix – Student Demographics
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- Figure 39: Student demographics – Gender and age, April 2014
- Figure 40: Student demographics – Age within gender, April 2014
- Figure 41: Student demographics – University region, April 2014
- Figure 42: Student demographics – University group and current course year, April 2014
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- Figure 43: Student demographics – Parental social grade, April 2014
- Figure 44: Student demographics – Working status and current living arrangements, April 2014
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Appendix – The Consumer – Reasons for Going to University
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- Figure 45: Reasons for going to university, April 2014
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- Figure 46: Most popular reasons for going to university, by demographics, April 2014
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- Figure 47: Next most popular reasons for going to university, by demographics, April 2014
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Appendix – The Consumer – Student Spending Habits
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- Figure 48: Term time expenditure (mean), April 2014
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- Figure 49: Term time expenditure (mean) – Monthly, by demographics, April 2014
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- Figure 50: Term time expenditure (mean) – Weekly, by demographics, April 2014
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- Figure 51: Current financial situation, April 2014
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- Figure 52: Current financial situation, by demographics, April 2014
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Appendix – The Consumer – The Student Experience
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- Figure 53: Current financial concerns, April 2014
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- Figure 54: Biggest student concerns, by demographics, April 2014
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- Figure 55: Other student concerns, by demographics, April 2014
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- Figure 56: Current financial concerns, by current financial situation, April 2014
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Appendix – The Consumer – Students’ Cooking and Eating Habits
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- Figure 57: Cooking and eating habits, April 2014
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- Figure 58: Most popular cooking and eating habits, by demographics, April 2014
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- Figure 59: Next most popular cooking and eating habits, by demographics, April 2014
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Appendix – The Consumer – Postgraduate Plans
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- Figure 60: Plans after graduation, April 2014
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- Figure 61: Living plans after graduation, April 2014
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- Figure 62: Most popular plans after graduation, by demographics, April 2014
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- Figure 63: Living plans after graduation, by demographics, April 2014
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Appendix – The Consumer – Attitudes towards Parental Influence, Tuition Fees and Future Prospects
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- Figure 64: Attitudes towards tuition fees and future prospects, April 2014
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- Figure 65: Attitudes towards tuition fees and future prospects, by most popular reasons for going to university, April 2014
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- Figure 66: Attitudes towards tuition fees and future prospects, by next most popular reasons for going to university, April 2014
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- Figure 67: Most popular attitudes towards tuition fees and future prospects, by demographics, April 2014
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- Figure 68: Next most popular attitudes towards tuition fees and future prospects, by demographics, April 2014
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