Table of Contents
Executive Summary
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- The market
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- Figure 1: Forecast of Brazil value sales of beer, 2009-19
- Figure 2: Forecast of Brazil volume sales of beer, 2009-19
- Market drivers
- Companies, Brands, and Innovation
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- Figure 3: Market share retail, value, 2011-13
- The consumer
- What we think
Issues and Insights
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- Acquiring a more refined taste
- The facts
- The implications
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- Figure 4: Award-winning beer: Backer Trigo (Backer) and Ithaca (Colorado), 2013
- The ever-growing premium market
- The facts
- The implications
Trend Application
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- Trend: Sense of the Intense
- Trend: Extend My Brand
- Trend: Brand Intervention
Market Drivers
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- Key points
- Stricter advertising regulations regarding beer
- Beer consumption in soccer stadiums
- Increased tax on alcoholic beverages
Who’s Innovating?
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- Key points
- Mixing two Brazilian passions: soccer and beer
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- Figure 5: Selection of a new range of Brahma supporting soccer teams, 2013
- World Cup commemorative beers
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- Figure 6: Brazuka by Três Lobos
- Figure 7: Brahma Seleção Especial by Ambev
- Creative packaging for beer
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- Figure 8: Skol Design bottle by Ambev
- From açaí to bacuri
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- Figure 9: New product launches by launch type in the Brazil beer market, 2010-14
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- Figure 10: Colorado’s Titãs and Demoiselle
- Figure 11: Amazon Beer’s Stout Açaí and Red Ale Priprioca
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- Figure 12: 3 Lobos’ Bravo and Seasons Craft Brewery’s Cirilo Coffee Stout
Market Size, Forecast, and Segment Performance
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- Key points
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- Figure 13: Forecast of Brazil value sales of beer, 2009-19
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- Figure 14: Forecast of Brazil volume sales of beer, 2009-19
- Figure 15: Retail and on-trade sales, volume, 2008-13
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- Figure 16: Retail market unit prices in GBP, per country, 2012
- Sales by segment
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- Figure 17: Retail market segmentation by volume, 2010-13
- Regular beer
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- Figure 18: Selection of regular beers
- Low- or no-alcohol beer
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- Figure 19: A selection of low or no alcohol beers
- Premium beer
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- Figure 20: A selection of premium beers
- The future of the market
- Forecast methodology
Market Share
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- Key points
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- Figure 21: Market share retail, value, 2011-13
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- Figure 22: Market share retail, volume, 2011-13
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- Figure 23: Share of new product releases June 2013 – June 2014
Companies and Brands
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- Ambev
- Grupo Petrópolis
- Brasil Kirin
- Heineken Brasil
The Consumer – Frequency of Drinking Beer
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- Key points
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- Figure 24: Changes in spending habits – alcoholic drinks in 2013, January 2014
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- Figure 25: Frequency of drinking beer either at home or out of home, April 2014
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- Figure 26: Consumption of beer, by selected cities, April 2014
The Consumer – Occasions and Places for Drinking Beer
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- Key points
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- Figure 27: Occasions and places for drinking beer, April 2014
- Brazilians like to socialize and drink beer out of home
- Botecos are part of the Brazilian culture
- Theme up to stand out
- Brand-operated bars are a good way to gain exposure
- Drinking at home
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- Figure 28: Occasions and places for drinking beer, by gender and age, April 2014
The Consumer – Attitudes and Behavior Towards Beer
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- Key points
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- Figure 29: Attitudes and behavior towards beer, April 2014
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- Figure 30: Desperados and Kaiser Radler labels
The Consumer – Beer Attributes
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- Key points
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- Figure 31: Beer attributes, April 2014
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- Figure 32: Skol Beats and Skol Beats Extreme labels
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- Figure 33: Range of Brazilian flavored-beer
Appendix – Market Size and Forecast
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- Figure 34: Additional best and worst case, by value, june 2014
- Figure 35: Additional best and worst case, by volume, june 2014
- Figure 36: Total Value sales for beer, 2009-19
- Figure 37: Total volume of beer, 2009-19
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Appendix – the Consumer – Frequency of Drinking Beer
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- Figure 38: Frequency of drinking beer either at home or out of home, April 2014
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- Figure 39: Frequency of drinking beer either at home or out of home, April 2014
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- Figure 40: Most popular frequency of drinking beer either at home or out of home – Any beer, by demographics, April 2014
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- Figure 41: Next most popular frequency of drinking beer either at home or out of home – Any beer, by demographics, April 2014
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- Figure 42: Most popular frequency of drinking beer either at home or out of home – Draft beer, by demographics, April 2014
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- Figure 43: Next most popular frequency of drinking beer either at home or out of home – Draft beer, by demographics, April 2014
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- Figure 44: Most popular frequency of drinking beer either at home or out of home – Regular beer, by demographics, April 2014
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- Figure 45: Next most popular frequency of drinking beer either at home or out of home – Regular beer, by demographics, April 2014
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- Figure 46: Most popular frequency of drinking beer either at home or out of home – Premium local beer, by demographics, April 2014
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- Figure 47: Next most popular frequency of drinking beer either at home or out of home – Premium local beer, by demographics, April 2014
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- Figure 48: Most popular frequency of drinking beer either at home or out of home – International brands of beer, by demographics, April 2014
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- Figure 49: Next most popular frequency of drinking beer either at home or out of home – International brands of beer, by demographics, April 2014
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- Figure 50: Most popular frequency of drinking beer either at home or out of home – Craft beer, by demographics, April 2014
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- Figure 51: Next most popular frequency of drinking beer either at home or out of home – Craft beer, by demographics, April 2014
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- Figure 52: Beer attributes, by frequency of drinking beer either at home or out of home – Any beer, April 2014
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- Figure 53: Beer attributes, by frequency of drinking beer either at home or out of home – Draft beer, April 2014
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- Figure 54: Beer attributes, by frequency of drinking beer either at home or out of home – Regular beer, April 2014
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- Figure 55: Beer attributes, by frequency of drinking beer either at home or out of home – Premium local beer, April 2014
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- Figure 56: Beer attributes, by frequency of drinking beer either at home or out of home – International brands of beer, April 2014
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- Figure 57: Beer attributes, by frequency of drinking beer either at home or out of home – Craft beer, April 2014
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Appendix – the Consumer – Occasions and Places for Drinking Beer
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- Figure 58: Occasions for drinking beer, April 2014
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- Figure 59: Most popular occasions for drinking beer, by demographics, April 2014
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- Figure 60: Next most popular occasions for drinking beer, by demographics, April 2014
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Appendix – the Consumer – Attitudes and Behavior Towards Beer
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- Figure 61: Attitudes and behavior to beer, April 2014
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- Figure 62: Most popular attitudes and behavior to beer, by demographics, April 2014
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- Figure 63: Next most popular attitudes and behavior to beer, by demographics, April 2014
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- Figure 64: Attitudes and behavior to beer, by frequency of drinking beer either at home or out of home – Any beer, April 2014
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- Figure 65: Attitudes and behavior to beer, by frequency of drinking beer either at home or out of home – Draft beer, April 2014
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- Figure 66: Attitudes and behavior to beer, by frequency of drinking beer either at home or out of home – Regular beer, April 2014
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- Figure 67: Attitudes and behavior to beer, by frequency of drinking beer either at home or out of home – Premium local beer, April 2014
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- Figure 68: Attitudes and behavior to beer, by frequency of drinking beer either at home or out of home – International brands of beer, April 2014
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- Figure 69: Attitudes and behavior to beer, by frequency of drinking beer either at home or out of home – Craft beer, April 2014
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Appendix – the Consumer – Beer Attributes
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- Figure 70: Beer attributes, April 2014
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- Figure 71: Most popular beer attributes, by demographics, April 2014
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- Figure 72: Next most popular beer attributes, by demographics, April 2014
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- Figure 73: Other beer attributes, by demographics, April 2014
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