- Contents
- *Overview
- What you need to know
- Definition
- Inclusions
- Exclusions
- Market segmentation
- Chained fast food restaurants
- Independent fast food restaurants
- Demographic classification
- Household income
What you need to know
Under the impact of a series of food safety issues, China’s fast food market has seen a significant drop in growth from 2012. In 2015, the total market value is estimated to grow by 8.5%, reaching RMB 690 billion, and individual fast food restaurants see faster growth than chains. International players are confronted with the fierce competition brought by domestic brands.
Chinese consumers are becoming used to online food ordering and delivery service. Fast food restaurants have the opportunity to grow revenue by expanding their delivery services into breakfast as well as snacking occasions. As consumers are caring more and more about healthy dining, offering innovative menus with various choices and using healthier ingredients may help restaurants resolve food safety issues.
Definition
This report covers fast food and takeaway restaurants which have a restricted or set menu, limited seating, and offer takeaways which account for a significant proportion of turnover. It can include pizzerias, grills & hot dog bars, US-style outlets, food bars, street stalls/kiosks, self-service outlets, takeaway-only outlets and fish and chip shops. Market value is based on expenditure including sales tax in these outlets; market volume is based on numbers of outlets.
Inclusions
Fast food usually has a restricted or set menu; offers takeaway which accounts for a significant proportion of turnover and has limited seating. Full-service restaurants generally have large menus which are changed frequently and have waiter/waitress service.
Exclusions
Coffee houses/shops and other outlets where food sales account for only a small proportion of turnover, vending machines, canteens in institutions (schools, hospitals etc) and workplaces, bakers, sandwich shops, bagel and doughnut shops.
This follows the same definition as Mintel’s previous report Fast Food – China, May 2014.
Chained fast food restaurants
Chained fast food restaurants refer to the fast food restaurants that have two or more outlets sharing a brand and central management, and usually have standardized business methods and practices. These outlets may be under self-operation or franchise operation by the parent brands.
