Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- ACORN
- Abbreviations
Summary of Key Report Findings
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- Horse racing
- Sport has put the crisis years behind it
- Horse racing market is heavily segmented…
- …but overall interest levels are on the rise
- Consumers recognise the folly of gambling…
- …but like a flutter all the same
- More than half of all adults are potential race-goers
- Racing most popular in Scotland and the North
- A sport in crisis
- Increasing reliance on bookmakers’ patronage
- The pro-dog racing consumer: male, middle-aged, middle income
- The anti-dog racing consumer: female, youthful or retired, better-off
- Farewell to the flat-capped, northern image…
- …but the sport still struggles to shake off its ‘seedy’ tag
Market Factors
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- Economic climate
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- Trends in personal disposable income and consumer expenditure, 1997-2007
- Population
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- Trends in the age struture of the UK population, by gender, 1998-2007
- Gambling
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- The UK gambling market, 1998-2003
- UK gambling stakes, by key sector, 1998 and 2002
- Legislation
- General interest levels
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- Interest in named sports among adults, 2001-03
- Attendance trends
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- Paid to watch sporting events, 2001-03
- Media coverage
- Television coverage
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- Top ten sports featured on television, by channel, January-December 2001
- Coverage of horse racing and greyhound racing on television, by channel, January-December 2001
- Television coverage of horse racing, by channel, 2000 and 2001
- attheraces
- GG-Media
- Gobarkingmad
- Newspaper coverage
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- Saturday newspaper sports coverage, by sport, March 2003*
- Sunday newspaper sports coverage, by sport, March 2003*
- Monday newspaper sports coverage, by sport, March 2003*
- Image
- Marketing
- Racing Review
- The ‘New Deal’ for greyhound racing
- Nature
Market Size and Segmentation
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- Horse racing
- Number of courses
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- British racecourses, by type of racing, 2003
- Number of fixtures
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- Number of UK horse racing fixtures, 1998-2002
- Number of races
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- Number of UK horse races, 1998-2002
- Number of horses
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- Horses in training (monthly average), 1998-2002
- Number of runners in UK horse races, 1998-2002
- Average number of runners per race, by type of racing, 1998-2002
- Number of owners
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- Owners with horses in training, by type of ownership, 1998-2002
- Number of trainers
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- Annual average of licensed trainers, 1995-2002
- Number of jockeys
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- Annual average number of professional jockeys, 1993-2002
- Attendances
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- Attendance at horse racing meetings, 1998-2002
- Horse racing attendance, by type of meeting, 2002
- Horse racing attendance, by day of the week, 2002
- Top 20 race meetings, by attendance, 2002
- Market value
- Racecourse revenues
- Gate receipts
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- Average enclosure entry prices at UK racecourses, 2003
- Food and beverages
- Hospitality
- Prize money
- Betting revenues
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- Horserace Betting Levy Board income, 1993/94-2002/03
- Greyhound racing
- Number of tracks
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- Number of greyhound racecourses, 1998-2002
- Number of fixtures
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- Number of NGRC and BAGS meetings staged annually, 1998-2002
- Number of races
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- Number of NGRC races run annually, 1998-2002
- Number of dogs in training
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- Number of registered greyhounds, 1998-2002
- Number of owners
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- Number of new owners registered by NGRC, 1998-2002
- Number of trainers
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- Number of trainers licensed by NGRC, 1998-2002
- Attendances
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- NGRC racecourse attendances, 1998-2002
- Market value
- Track revenues
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- Brighton and Hove stadium revenues, 2003
- Average restaurant spend per head at Wembley plc tracks, 1998-2002
- Prize money
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- Prize money added by NGRC management and sponsors, 1998-2002
- Minimum added prize money, by NGRC race type, 2003
- Betting revenue
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- On- and off-course betting on greyhound racing, 1998-2002
- NGRC racecourse totalisator turnover, 1998-2002
- Average tote betting spend per head at Wembley-owned tracks, 1998-2002
The Supply Structure
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- Horse racing
- Governing bodies
- The Jockey Club
- The British Horseracing Board (BHB)
- The Horserace Betting Levy Board (HBLB)
- Courses
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- Principal horse racing fixtures, 2003
- Major racecourse operators
- Racecourse Holdings Trust (managed by United Racecourses)
- Arena Leisure plc
- Northern Racing
- Governing bodies
- National Greyhound Racing Club
- British Greyhound Racing Board
- British Greyhound Racing Fund
- Greyhound stadia
- Major greyhound stadia operators
- Wembley plc (formerly Greyhound Racing Association)
- Gaming International
Advertising and Promotion
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- Horse racing sponsorship
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- Contributions to prize money by sponsors, 1998-2003
- Leading horse racing sponsors, by advertised prize money of races sponsored, 2002
- Leading horse racing sponsors, by number of races sponsored, 2002
- Greyhound racing sponsorship
The Consumer
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- Horse racing
- Interest in horse racing
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- Interest in horse racing, 1997 and 2003
- Interest in horse racing by demographic sub-group
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- Interest in horse racing, by gender, age and socio-economic group, May 2003
- Interest in horse racing, by lifestage, own children in household and Mintel’s Special Groups, May 2003
- Interest in horse racing, by marital and employment status, May 2003
- Interest in horse racing, by region and ACORN categories, May 2003
- Interest in horse racing, by media, May 2003
- Regular and occasional horse racing followers
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- Regular and occasional horse racing followers, by gender, age and socio-economic group, May 2003
- Regular and occasional horse racing followers, by lifestage, own children in household and Mintel’s Special Groups, May 2003
- Regular and occasional horse racing followers, by marital and working status, May 2003
- Regular and occasional horse racing followers, by region and ACORN categories, May 2003
- Regular and occasional horse racing followers, by media, May 2003
- Greyhound racing
- Interest in greyhound racing
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- Statements concerning greyhound racing, 1997 and 2003
- Interest in greyhound racing by demographic sub-group
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- Interest in greyhound racing, by gender, age and socio-economic group, May 2003
- Interest in greyhound racing, by lifestage, own children in household and Mintel’s Special Groups, May 2003
- Interest in greyhound racing, by marital and employment status, May 2003
- Interest in greyhound racing, by region and ACORN categories, May 2003
- Interest in greyhound racing, by media, May 2003
Consumer Attitudes and Typologies
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- Attitudes towards horse racing
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- Attitudes towards horse racing, 1997 and 2003
- Positive attitudes towards horse racing by demographic sub-group
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- Positive attitudes towards horse racing, by gender, age and socio-economic group, May 2003
- Positive attitudes towards horse racing, by lifestage, own children in household and Mintel’s Special Groups, May 2003
- Positive attitudes towards horse racing, by marital and employment status, May 2003
- Positive attitudes towards horse racing, by region and ACORN categories, May 2003
- Positive attitudes towards horse racing, by media, May 2003
- Negative attitudes towards horse racing by demographic sub-group
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- Negative attitudes towards horse racing, by gender, age and socio-economic group, May 2003
- Negative attitudes towards horse racing, by lifestage, own children in household and Mintel’s Special Groups, May 2003
- Negative attitudes towards horse racing, by marital and employment status, May 2003
- Negative attitudes towards horse racing, by region and ACORN categories, May 2003
- Negative attitudes towards horse racing, by media, May 2003
- Positive attitudes towards horse racing by interest levels
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- Positive attitudes towards horse racing, by interest levels, May 2003
- Negative attitudes towards horse racing by interest levels
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- Negative attitudes towards horse racing, by interest levels, May 2003
- Regular and occasional horse racing followers by attitudes
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- Regular and occasional followers, by attitudes towards horse racing, May 2003
- Attitudes towards greyhound racing
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- Statements concerning greyhound racing, 1997 and 2003
- Positive attitudes towards greyhound racing by demographic sub-group
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- Positive attitudes towards greyhound racing, by gender, age and socio-economic group, May 2003
- Positive attitudes towards greyhound racing, by lifestage, own children in household and Mintel’s Special Groups, May 2003
- Positive attitudes towards greyhound racing, by marital and employment status, May 2003
- Positive attitudes towards greyhound racing, by region and ACORN categories, May 2003
- Positive attitudes towards greyhound racing, by media, May 2003
- Negative attitudes towards greyhound racing by demographic sub-group
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- Negative attitudes towards greyhound racing, by gender, age and socio-economic group, May 2003
- Negative attitudes towards greyhound racing, by lifestage, own children in household and Mintel’s Special Groups, May 2003
- Negative attitudes towards greyhound racing, by marital and employment status, May 2003
- Negative attitudes towards greyhound racing, by region and ACORN categories, May 2003
- Negative attitudes towards greyhound racing, by media, May 2003
- Pro- and anti-dog respondents by demographic sub-group
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- Pro- and anti-greyhound racing respondents, by gender, age and socio-economic sub-group, May 2003
- Pro- and anti-greyhound racing respondents, by lifestage, own children in household and Mintel’s Special Groups, May 2003
- Pro- and anti-greyhound racing respondents, by marital and employment status, May 2003
- Pro- and anti-greyhound racing respondents, by region and ACORN categories, May 2003
- Pro- and anti-greyhound racing respondents, by media, May 2003
- Pro- and anti-greyhound respondents by interest levels
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- Interest in greyhound racing, by pro- and anti-respondents, May 2003
- Pro- and anti-greyhound respondents by attitudes towards the sport
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- Attitudes towards greyhound racing, by pro- and anti-respondents, May 2003
- Horse and greyhound racing typologies
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- Horse and greyhound racing typologies, by gender, age and socio-economic group, May 2003
- Horse and greyhound racing typologies, by lifestage, own children in household and Mintel’s Special Groups, May 2003
- Horse and greyhound racing typologies, by marital and employment status, May 2003
- Horse and greyhound racing typologies, by region and ACORN categories, May 2003
- Horse and greyhound racing typologies, by media, May 2003
The Future
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- Horse racing
- Sustained growth an achievable aim
- Racing must target new customers
- Reform of the sport on the horizon
- Legislative measures threaten uncertainty
- Greyhound racing
- Securing improved funding essential to sport’s survival
- Further growth in non-core revenues likely
- Gaming deregulation the sport’s last hope?
- Struggle for spectators and sponsors likely to continue
Forecast
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- Forecast of the potential UK target market for horse and dog racing, 2002-07
- Horse racing will experience a more secure future
- Dog racing still floundering
- Consumers nevertheless still interested in this kind of betting…
- … but there is growing competition from other sources
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