Table of Contents
Introduction and Abbreviations
Executive Summary
Market Drivers
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- Personal disposable income and consumer expenditure, at constant 1994 prices, 1994-2000
- Trends and projections in the age structure of the UK population, 1994-2004
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Market Size and Trends
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- Total UK retail sales of watches, by volume, 1994-99
- Total UK retail sales of watches, by value, 1994-99
- Trends in mean unit prices for total UK watch market, 1994-99
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Market Segmentation
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- Total UK market for mainstream and luxury watches, by sector, 1994-99
- Luxury watch sales as a percentage of total watch sales in the UK, 1994-99
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The Supply Structure
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- Imports of watches*, by source, by volume, 1996 and 1998
- Average value of imports, by source, 1996 and 1998
- Imports of watches*, by source, by value, 1996 and 1998
- Brand shares in the UK watch market, 1994-99
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Advertising and Promotion
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- Main monitored media advertising expenditure on watches, 1994-99
- Main monitored media advertising expenditure on watches, by top ten spending brands, 1999
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Distribution
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- UK retail sales of watches, by outlet type, 1994-99
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The Consumer
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- Important aspects when buying a watch, 1997 and 1999
- Important aspects when buying a watch, by gender, December 1999
- Selected aspects considered important when buying a watch, by demographic sub-group, December 1999
- Important aspects when buying a watch, by retail outlets used, December 1999
- Cross-analysis of selected key aspects of a watch, December 1999
- Potential sources of purchase, December 1999
- Main potential sources of purchase, by demographic sub-group, December 1999
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The Future
Forecast
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