What you need to know
The sports and energy drinks market has grown faster than the overall soft drinks market in recent years. Chinese consumers’ increasing awareness and participation in sports and fitness activities is a key driver behind the growth, and the fast-growing fitness business will create further usage opportunities for these drinks.
As more segments introduce health-related claims to attract consumers, sports and energy drinks need to better differentiate themselves from other drinks by positioning and convenience. More education to differentiate sports and energy drinks and by expanding usage occasions can help drive future growth as well. The market value of energy drinks is estimated to grow with a CAGR (Compound Annual Growth Rate) of 12.4%, while the growth of sports drinks is lower with CAGR of 8.2% estimated between 2019 and 2024.
Covered in this Report
The sports drinks market covers liquid and powdered sports drinks. Sports drinks are designed to boost energy and replenish minerals lost during exercise. This includes hypotonic, isotonic, hypertonic and protein-based drinks in powdered, soluble tablets and liquid formats.
The energy drinks market covers sugar-free and regular energy drinks and shots. This includes caffeine/guarana, taurine and other products in powdered, soluble tablets, RTD (Ready-to-Drink) and liquid concentrate/gel formats. Energy drinks are marketed with additives specifically designed to increase alertness.
Both market sizes comprise sales through all retail channels, including direct to consumer and vending machines. Market value is calculated at retail channel prices.
Excluded
Excluded from this Report are energy drinks which do not replace minerals but promote only greater alertness.
Although certain sports and energy drinks brands are sold through on-trade channels, the overall importance to the total category is insignificant on-trade sales are not included in the scope of this Report.
