Table of Contents
Introduction and Abbreviations
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- Definitions
- Consumer research
- Lifestage and Special Groups
- ACORN
- Advertising data
- Abbreviations
Premier Insight
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- Opportunity with older age groups
- Looking at the young
- The economics of complementary medicines
- Keep talking
Executive Summary
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- Legislation makes its mark
- Market growth meets consumer enthusiasm
- A highly-fragmented structure
- Pinpoint targeting for advertising
- Branching out
- The consumer
- Few visit the practitioner
- A need for education
- The future
Market Drivers
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- Incidence of ailments and complementary medicines
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- Figure 1: Complaints suffered from in the last 12 months, 2004
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- Figure 2: Use of remedies, 2004
- Ageing population
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- Figure 3: Trends and projections in total UK population, by age group, 1999-2009
- Role of the media
- Complementary medicines and the law
- Regulatory impact
- Complementary medicines go mainstream
- New product developments
Market Size and Trends
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- Figure 4: UK retail sales of complementary medicines, 1999-2004
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- Figure 5: UK retail sales of complementary medicines, by sector, 2002 and 2004
- Figure 6: UK retail sales of complementary medicines, by sector, 1999-2004
- Herbal medicines experience strongest growth
- Broadening usage benefits homeopathic remedies
- Aromatherapy holds one fifth of market
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Market Segmentation
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- Herbal medicines
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- Figure 7: UK retail sales of herbal medicines, 1999-2004
- Homeopathic remedies
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- Figure 8: UK retail sales of homeopathic remedies, 1999-2004
- Aromatherapy essential oils
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- Figure 9: UK retail sales of aromatherapy essential oils, 1999-2004
The Supply Structure
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- Overview of supply
- Herbal
- Brand share
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- Figure 10: Manufacturers’ shares of licensed herbal medicines, 2002 and 2004
- Company profiles
- Bioforce
- GR Lanes
- Höfels
- Lichtwer Pharma
- Peter Black/Chefaro
- Potter’s
- Homeopathic
- Brand shares
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- Figure 11: Manufacturers' shares of OTC homeopathic remedies, 2002 and 2004
- Company profiles
- Nelsonbach
- New Era
- Weleda
- Aromatherapy essential oils suppliers
- Tisserand
- Own-label suppliers
- Boots
- Holland & Barrett
- Tesco
New Product Development
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- December 2004
- November 2004
- September 2004
- July 2004
- June 2004
- May 2004
Advertising and Promotion
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- A specialist approach
- Retailers’ top spend
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- Figure 12: Main monitored media advertising expenditure on selected complementary medicines brands, 2001-04
Distribution
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- Grocers outpace other outlets
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- Figure 13: UK retail sales of complementary medicines, by type of product & type of outlet, 2004
- Figure 14: UK retail sales of herbal and homeopathic medicines, by type of outlet, 2002 and 2004
- Health food shops lose momentum
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- Figure 15: UK retail sales of aromatherapy essential oils, 2002 and 2004
The Consumer
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- Complementary medicines group
- Who is consulted for remedies
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- Figure 16: Whom consulted for remedies, 2004
- Not alternative to, but in addition to
- Older groups rely on what they trust
- A serious AB skew
- Attitudes towards health and lifestyle
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- Figure 17: Attitudes towards health and lifestyle, 2004
- A more focused attitude
- Actively taking care
- Experience with complementary medicine
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- Figure 18: Experience with complementary medicines, December 2004
- Significant potential with men
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- Figure 19: Experience with complementary medicines, by gender, age and region, December 2004
- Established lifestage looks to less-established medicine
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- Figure 20: Experience with complementary medicines, by marital status, presence of children, lifestage and household size, December 2004
- Less well-off socio-economic groups dismiss
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- Figure 21: Experience with complementary medicines, by socio-economic group, working status and ACORN category, December 2004
- Potential users read the broadsheets
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- Figure 22: Experience with complementary medicines, by media usage, television viewing and supermarket usage, December 2004
- Attitudes towards complementary medicine
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- Figure 23: Attitudes toward alternative medicine, December 2004
The Consumer – Detailed Demographics
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- Attitudes towards alternative medicine
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- Figure 24: Attitudes towards alternative medicine, by gender, age, socio-economic group, region, marital status and working status, December 2004
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- Figure 25: Attitudes towards alternative medicine, by presence of children, lifestage, Mintel’s Special Group and media usage, December 2004
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- Figure 26: Attitudes towards alternative medicine, by household size, ACORN category, TV viewing and supermarket usage, December 2004
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- Figure 27: Other attitudes towards alternative medicine, by gender, age, socio-economic group, region, marital status and working status, December 2004
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- Figure 28: Other attitudes towards alternative medicine, by presence of children, lifestage, Mintel’s Special Groups and media usage, December 2004
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- Figure 29: Other attitudes towards alternative medicine, by household size, ACORN category, TV viewing, and supermarket usage, December 2004
- Who consumers consult for remedies (complementary medicine group)
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- Figure 30: Who consumers consult for remedies, complementary medicine group, by gender, age, socio-economic group, presence of children, marital status and working status, 2004
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- Figure 31: Who consumers consult for remedies, complementary medicine group, by household size, region, lifestage, Mintel’s Special Groups and family income, 2004
- Attitudes towards health and lifestyle (complementary medicine group)
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- Figure 32: Attitudes towards health and lifestyle, complementary medicine group, by gender, age, socio-economic group, presence of children, marital status and working status, 2004
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- Figure 33: Attitudes towards health and lifestyle, complementary medicine group, by household size, region, lifestage, Mintel’s Special Groups and family income, 2004
- Attitudes towards health and lifestyle (all adults)
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- Figure 34: Attitudes towards health and lifestyle, all adults, by gender, age, socio-economic group, presence of children, marital status and working status, 2004
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- Figure 35: Attitudes towards health and lifestyle, all adults, by household size, region, lifestage, Mintel’s Special Groups and family income, 2004
The Consumer – Assessing Attitudes and Enthusiasm
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- Typology overview
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- Figure 36: Consumer research typologies, December 2004
- The typologies examined
- Alternatives
- Sceptical
- Uninformed
- Assessing typology potential
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- Figure 37: Consumer research typologies, by experience with complementary medicines, December 2004
- Enough reasons to try
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- Figure 38: Reasons for using alternative medicine, December 2004
- Basing it on a recommendation
- Advocacy groups
- Women trust the pharmacist
- More widespread interest
- Experience still the key
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- Figure 39: Reasons for using alternative medicines, by number of reasons for use, December 2004
- How to tap into the good word?
- Not online
Assessing Attitudes and Enthusiasm – Detailed Demographics
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- Consumer research typologies
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- Figure 40: Consumer research typologies, by gender, age and region, December 2004
- Figure 41: Consumer research typologies, by socio-economic group and ACORN category, December 2004
- Figure 42: Consumer research typologies, by lifestage, presence of children and Mintel's Special Groups, December 2004
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- Figure 43: Consumer research typologies, by media usage, supermarket usage and TV viewing, December 2004
- Reasons for using alternative medicine
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- Figure 44: Reasons for using alternative medicine, recommendations, by gender, age, socio-economic group, ACORN category and working status, December 2004
- Figure 45: Reasons for using alternative medicine, recommendations, by marital status, presence of children, lifestage, Mintel’s Special Groups and household size, December 2004
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- Figure 46: Reasons for using alternative medicine, recommendations, by region, media usage, TV viewing and supermarket usage, December 2004
- Other reasons for using alternative medicine
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- Figure 47: Reasons for using alternative medicine, by gender, age, socio-economic group, region, marital status, working status and supermarket usage, December 2004
- Figure 48: Reasons for using alternative medicine, by presence of children, lifestage, Mintel’s Special Groups and media usage, December 2004
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- Figure 49: Reasons for using alternative medicine, by household size, ACORN category, TV viewing and supermarket usage, December 2004
The Future
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- Legislation shapes market
- Move to mainstream
- Growing audience
Forecast
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- Figure 50: Forecast of the complementary medicines market, by sector, 2004-09
- Blurring lines between alternative and mainstream
- Smaller suppliers able to keep a hand in homeopathic
- Factors used in the forecast
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