In 2011, Mintel estimates energy drinks and energy shots market sales at $8.1 billion, which represented a dollar sales growth of 16% over 2010. The market has regained its growth after experiencing a dip in 2009, which could be attributed to the influence of the recession. As of June 2012, some of the key energy drinks consumers—blacks, Hispanics, and teens— continue to experience higher than average unemployment conditions ...
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This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Issues in the Market
Insights and Opportunities
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Segment Performance—Energy Drinks (Non-aseptic)
Segment Performance—Energy Shots
Segment Performance—Energy Drinks Mixes
Innovations and Innovators
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Energy Drinks Consumer—Usage, Frequency, and Brands
Factors Influencing Energy Drinks Purchase Decision
Energy Drinks Consumption by Occasion and Location
Reasons for not drinking energy drinks
Change in Energy Drinks Consumption
Impact of Race/Hispanic Origin
The Teen Consumer—Usage, Volume, and Brands
Custom Consumer Group
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Brand Share—Energy Drinks (Non-aseptic)
Brand Share—Energy Shots
Oxygen Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders Panel Data—Key Household Purchase Measures
Appendix: SymphonyIRI/Builders Panel Data Definitions
Appendix: Retail Channels
Appendix: Other Useful Tables
Appendix: Trade Associations