“The US bread and bread products market is experiencing slow growth in 2014 and is expected to continue this pattern into 2019. Many consumers perceive bread as too high in carbohydrates and calories. Low-carb, low-calorie, and generally healthier breads (such as high fiber brands) are likely to help sales, as nearly half of consumers surveyed by Mintel say healthful eating motivates them to select the bread they buy most over ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Issues and Insights
Trend Application
Market Size and Forecast
Market Drivers
Segment Performance
Retail Channels
Innovations and Innovators
Marketing Strategies
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Bread Purchases
Nontraditional Loaves and Ethnic Bread Purchases
Reasons for Selecting Bread Purchased Most Often
Ways Bread Is Eaten/Used
Reasons for Selecting One Bread Type Over Another
Reasons for Eating Bread Less Often
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Fresh Loaf Bread
Brand Share – Fresh Rolls, Buns, and Croissants
Brand Share – Tortillas and Taco Shells
Brand Share – Bagels/Bialys
Brand Share – English Muffins
Brand Share – Frozen and Refrigerated Bread
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
29th May 2015
“Brands are realizing that the gluten-free claim, alone, may not serve as a sufficient selling point in a market increasingly crowded with products bearing the claim. Expect more gluten-free products to boast additional, likely more positive health benefits, to separate themselves from the mass of items currently available.”
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How can brands overcome nutritional concerns?
