CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
With 2011 total U.S. sales of $21.6 billion, the bread market is clearly an important source of revenue for manufacturers and retailers alike. However, given the maturity of this market combined with the near universal usage of bread, manufacturers are challenged to develop new usage occasions among existing bread consumers, rather than focusing on trying to attract new shoppers to the category. From the retailer’s perspective, bread ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Fresh Loaf Bread
Segment Performance—Fresh Rolls, Buns and Croissants
Segment Performance—Tortillas
Segment Performance—Fresh Bagels, Bialys and English Muffins
Segment Performance—Refrigerated/Frozen Bread, Bagels, Bialys and English Muffins
Retail Channels
Retail Channels—Natural Supermarkets
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Household Usage
What Matters To Bread Consumers
Preferences and Purchase Behavior
Eating and Buying Habits
Impact of Race and Hispanic Origin
Custom Consumer Groups
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Fresh Loaf Bread
Brand Share—Fresh Rolls, Buns, and Croissants
Brand Share—Tortillas
Brand Share—Fresh Bagels, Bialys and English Muffins
Brand Share—Refrigerated/Frozen Bread, Bagels, Bialys and English Muffins
Innovations and Innovators
Marketing Strategies
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
SymphonyIRI/Builders—Key Household Purchase Measures
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
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